About

About Dealer Synergy Dealer Synergy is a premier Automotive Training, Consulting, and Technology company dedicated to transforming dealerships into high-performing, customer-focused organizations. Founded by Sean V. Bradley, CSP, Dealer Synergy has spent over two decades helping dealerships nationwide maximize sales, marketing, and operational efficiency. Our services include in-depth dealership and BDC training, customized CRM setup and optimization, and proven Internet Sales strategies that dramatically improve lead management and customer engagement. We empower sales teams through live training, in-store consulting, and Bradley On Demand, our 24/7 automotive training platform. By combining CRM expertise, phone and video training, and digital retailing strategies, Dealer Synergy delivers measurable results — from higher appointment show rates to increased closing ratios and long-term customer retention. Our team partners with OEMs, dealer groups, and individual rooftops, providing the tools and systems needed for consistent growth and profitability. At its core, Dealer Synergy is committed to one mission: equipping dealerships with the training, processes, and CRM solutions needed to dominate their markets.