We are a ‘dealer first’ business focused on helping our partners find their best path to success, plan for the future, and achieve real results. There’s a reason why we’ve been trusted for over 45+ years by dealers across the country. We’re proud of the relationships we’ve built with each and every one. and establish a lasting legacy in the automotive industry. We partner with dealers to grow profitability, drive department success, optimize talent, and establish a lasting legacy in the automotive industry. Our expert teams design tailored solutions rooted in five core areas of the dealership to advance your success: – F&I Products & Support – Fixed Operations – Dealership Insurance, Benefits, Health Captive – Training & Development – Talent Services
Informativ: CBC Credit, Dealer Safeguard
Informativ is your end-to-end deal engine for smarter deals and safer sales. Along with the industry’s leading fraud prevention, compliance, and credit platform, see Informativ’s NEW SmartPencil, which is a cheat sheet for your desk. It calculates all lending scenarios instantly to improve and uncover profit, prevent rewrites, and cut time to first pencil up to 90%. SmartPencil is integrated into our one-of-a-kind technology that includes: — Proactive & enforceable compliance — Multi-layered fraud prevention — Credit-qualified payments — Complete & reliable credit — Actionable customer insights — Stop by NADA Booth 4137W for a dealership game changer and a chance to win $5,000 every day.
GSFSGroup
GSFSGroup has over 44 years in the industry and is the recipient of two Dealers’ Choice awards in 2025, GSFSGroup provides: – F&I products and services that can be modified and customized to meet partners’ needs – All reinsurance and profit participation structures – Flexible and modular to accommodate unique business models – Unique tools designed to increase productivity and efficiency – Robust income development tools including advanced analytics, customized training & development
GreatAmerica Financial Services
GreatAmerica offers tailored financial services and equipment financing solutions to meet the Construction, Ag & Industrial industry’s unique needs and support your business growth. | GreatAmerica is a recognized market leader within the equipment finance industry. Our approach is different than most other finance companies. Our goal is to provide solutions that are focused on helping our partners achieve greater success; to us it is not just about equipment financing. The GreatAmerica Construction Division is a business unit that provides powerful sales solutions, creative equipment financing programs, and select business services to Light Industrial, Construction, and Survey equipment manufacturers, distributors, and dealers across the United States. Our focus is in the Light Industrial and Construction industries, including but not limited to the following equipment:, Software and technology, Survey and Engineering equipment, Concrete cutting and preparation equipment, Welding equipment, Compressors, Generators and Aerial lifts and booms We use a consultative sales approach and extensive industry knowledge to develop innovative, customized solutions that help you sell equipment and technology to your commercial customers. We develop long-term, mutually beneficial relationships to help manufacturers, distributors, dealers and contractors achieve greater success and keep their customers for a lifetime. | GreatAmerica is the largest, family-owned national commercial equipment finance company in the United States. A $3.3+ billion company with life-to-date finance originations of $18 billion, GreatAmerica was established in Cedar Rapids, Iowa in 1992. Dedicated to helping manufacturers, distributors, resellers, and franchisees be more successful and keep their customers for a lifetime, GreatAmerica offers innovative, complementary services in addition to financing. Service Equipment/Collision & Repair/Electric Vehicle Servicing Equipment/Body & Paint/Car Wash/Signage/Software and More
Gather
Gather is the auto industry’s next-generation identity and insurance verification platform, with CLEAR®’s multi-layered identity verification embedded directly into the experience. Combining AI-driven decision-making, advanced technology, and enterprise-grade security, Gather helps dealerships reduce risk, protect against fraud—guaranteed—and keep every deal moving forward. Dealerships can instantly verify a buyer’s identity and validate active insurance coverage to ensure compliance, all in one streamlined workflow. With exclusive offerings like On-Demand Auto Insurance and Insurance Transfer Services, only Gather empowers dealerships to close more deals, faster, and with greater confidence—bringing the same gold standard trusted by millions at airports, retailers, stadiums, hospital systems, and beyond into the dealership experience. | Built for funeral directors, by funeral directors, we’ve completely re-imagined what funeral home software should be. Designed to work from anywhere and on any device via a mobile app Gather’s solution stack helps funeral directors save time and stay organized so they can focus on what matters most, helping more families. Our all-in-one comprehensive product offerings include: innovative case management, integrated live streaming, custom websites, next-generation QR body tracking, and much more! All of our products can be purchased separately or work perfectly together. All Gather products come with unlimited support and users! Our vision is to give funeral directors a world-class, easy-to-use solution that helps both the funeral home and the families they serve. We’re dedicated to helping funeral homes adapt, thrive, and leave a lasting impact on their communities.
ForeverStart
ForeverStart offers a lineup of lifetime, non-cancellable, and preloadable products designed to drive customer retention and protect your dealership’s customers. ForeverStart Battery Replacement: The original lifetime battery guarantee! This program brings battery replacement business back to your dealership’s service department while providing customers peace of mind—no matter where they travel nationwide. ForeverStart Key Replacement: A lifetime key replacement guarantee backed by advanced key-locating technology. It’s a tangible benefit your customers can use daily, helping them recover some of life’s most frequently misplaced items. Our ForeverStart lineup is cost-effective, high-value, and the easiest preload program available in today’s market. ForeverStart 365: The ideal upgrade for every pre-owned vehicle. ForeverStart 365 is our non-cancellable, 12 month battery protection preload program. Improve satisfaction and trust by covering one of the top 5 most common ownership failures. Proven to improve service and sales retention as well as strengthen inventory margins. Now Introducing: ForeverCharge – Your dealership’s gateway to at-home EV charging solutions-accessible with just a scan of a QR code! Customers can explore three charging levels, receive installation quotes, and schedule installation directly from their smartphones. Come see us if you are looking to jump-start your customer retention and build revenue for life!
Elevation Dealer Services
Elevation Dealer Services is a dealer-first F&I agency serving Automotive, RV, Marine, and Powersports dealerships nationwide. With deep retail and administrative experience, we specialize in helping dealers maximize profitability and long-term wealth through tailored Reinsurance formations, optimized Investment Policy Statements, and a comprehensive suite of F&I products. Our team partners with more than 300 dealerships across 13 states, delivering solutions that reduce fees, improve compliance, and accelerate compound growth. Beyond products, we provide training, recruiting, and leadership development that elevate dealership culture, boost PVR, and drive sustainable growth. At Elevation Dealer Services, our mission is simple: to create dealer-centric strategies that build stronger teams, protect customers, and multiply wealth—ensuring success today and for generations to come.
EasyCare
Since 1984, EasyCare has been helping some of the most successful dealerships in the nation drive results in their stores with a full suite of F&I products, forward-thinking training, dealership development, consultative participation programs, and a best-in-class claims experience. EasyCare has the only F&I products named a “MotorTrend Recommended Best Buy” for franchised dealers and has an A+ rating from the Better Business Bureau. EasyCare, along with Crystal Fusion, DealerPRO Training, and GWC Warranty, is part of the APCO Holdings, LLC, family of brands, which has protected over 24 million customers and paid over $3.7 billion in claims. For more information about EasyCare and our family of brands, please visit easycare.com.
DealerOps
DealerOps: Empowering Dealerships with Data That Drives Success. At DealerOps, we’re passionate about transforming how automotive dealerships leverage their data. Our executive reporting and performance management platform turns complex, hidden data into strategic insights that empower your team to make confident, data-driven decisions. With easy, web-based access from anywhere, our platform delivers precise, real-time reporting that’s as powerful as it is user-friendly. Whether you manage a single dealership or oversee a multi-rooftop enterprise, DealerOps brings your data together into one clear, actionable view of your entire operation. Our platform isn’t just about generating reports; it’s about telling the story behind the numbers, helping you uncover opportunities, monitor expenses, and enhance forecasting. With an extensive library of reports and intuitive dashboards, the insights you need are always at your fingertips. We know that your team’s time is one of your most valuable resources. DealerOps is designed to make data extraction simple, saving you time and freeing you up to focus on what really matters: delighting your customers and growing your business. Our mission is to make data work for you, turning raw information into insights that drive smarter, faster decisions. Discover how DealerOps can help you run a more efficient, profitable dealership. Let us turn your data into your greatest tool for success.
Dealertrack
Dealertrack is part of a powerful ecosystem of retail solutions from Cox Automotive. Grow your business with our industry leading solutions and join nearly 70% of dealers who say they are more profitable using Dealertrack. With flexible integrations from the award-winning, #1 easiest to use DMS, deliver first-class customer experiences and seamless workflows from sales to service. Drive fast, compliant deals from credit to contracts, with 400+ lenders on the largest automotive digital contracting network. Complete any deal anywhere with signing options to meet customers’ preferences regardless of purchase path with Dealertrack. Confidently, accurately drive deals to completion with reliable solutions for customers in any state. Empower your dealership to simplify, drive profits, and exceed customer expectations with Dealertrack.