About

About Snuggle Shield Snuggle Shield® is a women-owned, mission-driven baby wellness brand founded by Nicole Noar, RN, IBCLC—a registered nurse, certified lactation consultant, and mom of two. Inspired by her experience working with newborns and raising her own children, Nicole created Snuggle Shield to help protect babies from airborne germs, smoke, allergens, and environmental stressors during their most vulnerable early months. The brand’s flagship product, the Snuggle Shield Multi-Use Air-Filtering Infant Cover, is the first and only infant cover featuring removable medical-grade filters that block up to 99.9% of bacteria. Designed for safety, breathability, and versatility, it helps shield babies from airborne particles, UV rays, and heat—providing parents with confidence whether they’re heading home from the hospital, running errands, or traveling. Now, Snuggle Shield has expanded its innovation with the new Disposable Snuggle Shield®—a lightweight, convenient option designed for emergency preparedness, hospital discharge, travel, wildfire smoke, and high-risk seasons like cold, flu, RSV, and COVID. Created for extended single use, it offers on-the-go protection for infants and toddlers when parents need an extra layer of defense. The disposable version is ideal for diaper bags, emergency kits, and families navigating unpredictable air quality conditions. The reusable bamboo cover now also features a new color-changing heat sensor designed to help parents visually monitor warmth inside the cover. This added safety innovation provides an extra layer of reassurance, supporting awareness of temperature and airflow while maintaining breathability and comfort. All Snuggle Shield products are thoughtfully designed using OEKO-TEX® certified bamboo fabric that is ultra-soft, breathable, eco-friendly, and temperature regulating. The reusable cover functions as a car seat cover, nursing cover, shopping cart cover, high chair cover, and more—making it one of the most versatile essentials for modern parents. Snuggle Shield has quickly earned the trust of both parents and professionals. It is recommended by leading pediatricians including Dr. Tanya Altmann and Dr. Laura Sergis, was recently granted a U.S. utility patent for its innovative design, and has been featured on FOX 5 San Diego and KTLA. The brand became a popular item on Babylist and is FSA/HSA eligible, increasing accessibility for families prioritizing infant health. Beyond air-filtering covers, Snuggle Shield also offers bamboo compression socks designed for pregnancy, labor, and postpartum recovery, as well as coordinated mom-and-baby hospital gown sets for bonding and memorable first photos. Every product reflects the brand’s core philosophy: comfort, protection, and confidence for moms and babies. As a WBENC-certified Women-Owned Business, Snuggle Shield is deeply committed to giving back. The company has donated more than 1,300 air-filtering covers to families impacted by wildfires through Baby2Baby and continues to support under-resourced communities. With production transitioning to the United States and growing retail partnerships including Nordstrom, Target, and Babylist, Snuggle Shield is redefining the baby wellness category. Protective. Purposeful. Parent-approved. Snuggle Shield® — designed by a mom. Backed by a nurse. Loved by parents.