Wuhan Shouyi E-commerce Co., Ltd., a subsidiary of Hong Shenghua Aviation & Travel Service (a national high-tech enterprise and Hubei Provincial “Little Giant”), is a global e-commerce leader in maternal and infant products. Leveraging our parent company’s integrated supply chain and international licensing expertise (e.g., aviation collaborations), we hold exclusive global rights for the Smiley brand in maternal and baby care, encompassing product development, pricing, marketing, and full-spectrum sales. Driven by “innovation + creativity,” we operate across Tmall, Xiaohongshu, Douyin, and physical stores in Hong Kong/Macau, while expanding globally via Shopify (starting with Taiwan). Our core offerings include kids’ sunglasses, plush blankets, drool bibs, and muslin bath towels, with eco-friendly diaper bags and sun hats in development. A 20-member expert team powers digitalized operations, positioning Shouyi as a pioneer in premium infant lifestyle solutions worldwide.
WonderFold
WonderFold is a premium family lifestyle brand redefining how parents and caregivers explore the world with their children. Best known for its innovative stroller wagons, WonderFold combines thoughtful design, safety, and functionality to create products that grow with families and support everyday adventures. Our award-winning stroller wagons are designed to accommodate multiple children comfortably while offering unmatched versatility for a variety of lifestyles. From daily errands to travel and outdoor activities. With features like all-terrain wheels, elevated seating, customizable configurations, and durable, high-quality materials, WonderFold products are built to deliver both performance and style. Available through leading retail and e-commerce channels nationwide, with continued expansion across North America and globally. The brand is committed to continuous innovation, customer-first design, and building a strong community of families who value convenience, safety, and connection. As part of its continued growth, WonderFold is also expanding into the pet category, bringing the same design-forward approach and functionality to products that support adventures with pets. At WonderFold, we believe in making it easier for families—two-legged and four—to spend more time together, wherever life takes them. | WonderFold is a premium pet mobility and lifestyle brand dedicated to enhancing the way pets and their humans experience the world—together. Originally founded to transform the stroller wagon category for families, WonderFold soon discovered that the same needs for safety, comfort, and convenience existed for pet parents. Today, WonderFold is a pioneer in pet mobility solutions, crafting beautifully designed strollers and stroller wagons for dogs, cats, and small animals of all sizes, ages, and mobility levels. Our products are thoughtfully engineered to support everyday adventures, veterinary visits, travel, events, and outdoor exploration. Each stroller features easy-fold engineering, high-weight capacity, all-terrain wheels, breathable mesh windows, multiple access points, removable and washable cushions, and ample storage—designed to meet the lifestyle needs of modern pet families. Whether accommodating senior pets, anxious travelers, disabled dogs, multi-pet homes, or service animals, WonderFold ensures both comfort and dignity in every ride. More than just products, WonderFold embraces a lifestyle philosophy: pets are not just companions—they are family. Our brand focuses on strengthening the bond between humans and animals, making mobility more accessible, stylish, and joyful. With premium materials, elevated aesthetics, and lifestyle-driven functionality, WonderFold appeals to pet owners seeking both performance and design. WonderFold is honored to be recognized as a Pet Innovation Award winner and has been featured across leading national media outlets including Good Morning America, TODAY.com, Yahoo!, People, CNET, The Wirecutter, Good Housekeeping, Us Weekly, Parade, Harper’s Bazaar, Women’s Health, Reader’s Digest, and Variety. Our products have been highlighted in numerous parenting, lifestyle, travel, and pet-focused platforms such as The Bump, BabyList, Techwalla, Verywell Family, Country Living, Times of San Diego, and Today’s Parent, as well as across major digital creators and pet influencers including Don’t Stop Meowing, @jennakutcher, and Tori Roloff. Trusted by veterinarians, groomers, pet trainers, breeders, pet-friendly resorts, dog walkers, and animal care professionals, WonderFold continues to expand globally across North America, Europe, and Asia, forming strong partnerships with leading retailers, distributors, and pet industry specialists. We offer flexible partnership programs including wholesale, drop ship, retail merchandising, and licensing collaborations. As demand continues to rise in the premium pet mobility category, WonderFold provides innovative solutions tailored for modern pet parents, covering key growth segments: pet travel, wellness, and mobility assistance. Our mission is simple — to help pets and their people explore more, travel better, and live fully — together.
Wipeband
Wipeband is an innovative, wrist-worn tissue solution for kids ages 2–6 that makes nose wiping cleaner, easier, and more intuitive. Designed around children’s natural habit of using their hands to wipe their noses, Wipeband keeps soft, refillable tissue layers right on the wrist—ready whenever they’re needed. Each band contains multiple tear-off tissue layers that kids can use and discard independently. This helps reduce the spread of germs to hands, faces, clothing, and shared surfaces, while encouraging better hygiene habits from an early age. Lightweight, comfortable, and easy to wear, Wipeband is ideal for school, daycare, playdates, travel, and everyday outings. It empowers kids to manage runny noses on their own, while giving parents peace of mind. Invented by a parent-and-child team, Wipeband combines practicality, comfort, and playful design into a simple, effective solution for one of childhood’s most common daily challenges.
whimSi clips
whimSi clips® are designed to keep the things parents rely on—blankets, toys, and everyday essentials—secure, clean, and right where they belong. They were created to solve a constant frustration: items slipping, falling, and needing to be picked up over and over again. Whether it’s a blanket sliding off the stroller or a toy hitting the ground, those small moments add up. whimSi clips® are built to keep things in place so parents can move through their day with less interruption. At the center of each clip is a patent-pending silicone spring, made from food-grade silicone. It opens wide, grips securely, and flexes easily, so it works across a range of everyday uses—from soft fabrics to bulkier items. The design is smooth and thoughtfully made with no metal, no pinch points, and no sharp edges, making it a safer, more comfortable option to use around little ones. That combination of safety and versatility is what makes whimSi clips® something parents reach for again and again—on the stroller, around the house, and anywhere they want to keep things in place without constantly readjusting. whimSi clips® started with a real moment—wanting something simple to just work, and realizing it didn’t exist yet. Built by a mom and her engineer dad, it’s a small product designed to make a very real difference in everyday life. You can learn more at whimsiclips.com. Not available on Amazon. ✨ Fun. Functional. Built for real life with kids.
tonies
At tonies® we believe listening is the beginning of everything Our kid-powered audio players put them in control of their stories, boosting confidence and independence as they listen, play and learn. We’re proud to create products that help kids and their families joyfully explore the world around them and dive deeper into the stories and characters they love.Made for ages 1-9+, the Toniebox 2 grows with them from first words to full-length audiobooks. There’s hundreds of Tonies and Tonieplay games from favourites like Disney and PAW Patrol, super-charging their imaginations and helping them become the best versions of themselves. | tonies® is the world’s largest interactive audio platform for children with more than 9 million Tonieboxes and 100 million Tonies sold. The intuitive and award-winning audio system boosts independence and confidence in children through listening, play and exploration via extensive content for ages 1-9+ — all without screens or ads.
Sweet Dreamers
Sweet Dreamers is bringing a show-stopping collection to the ABC Kids Expo this year, and buyers will not want to miss it. Renowned for creating multi award winning, parent loved essentials, the brand is dedicated to making both sleep time and bath time easier, calmer, and more enjoyable for families worldwide. First, discover the Cuddledry Handsfree Towel, famously featured on Dragon’s Den, the UK’s version of Shark Tank. This innovative towel attaches like an apron, keeping parents dry while freeing up both hands to safely lift and wrap baby straight from the bath. Crafted from luxuriously soft bamboo and cotton, it is gentle on delicate skin while being highly practical. Parents love it for the convenience and comfort it provides, and retailers love it for its proven appeal and repeat purchase potential. Next, explore the versatile swaddle sleep sacks, designed to grow with baby and deliver true retail value. With a simple popper, each piece converts effortlessly from a snug swaddle into a cozy sleep sack, offering two essential products in one. Carefully engineered to help babies feel secure, settled, and ready for sleep, these sleep sacks combine comfort, safety, and convenience, making them a standout on shelf. They appeal to parents seeking practical, multi-functional solutions, and provide retailers with a product that drives both demand and loyalty. And of course, meet the iconic Ewan Deluxe sleep soother. With over 2 million sold worldwide, Ewan has become a nursery essential across the globe. Designed by a mum of six and inspired by pediatric research, Ewan combines soothing white and pink noise, a gentle heartbeat, and a calming red glow to recreate the comfort of the womb. Smart features like a cry sensor and rechargeable battery help turn restless nights into restful ones, making it a highly desirable addition to any retail range. Visit the Sweet Dreamers booth to experience these standout products firsthand, see why parents love them, and discover why retailers worldwide continue to choose this award winning collection. With innovative design, proven sales, and products that truly solve real parenting challenges, this is a range that buyers cannot afford to miss!
Snuggle Shield
Snuggle Shield® is a women-owned, mission-driven baby wellness brand founded by Nicole Noar, RN, IBCLC—a registered nurse, certified lactation consultant, and mom of two. Inspired by her experience working with newborns and raising her own children, Nicole created Snuggle Shield to help protect babies from airborne germs, smoke, allergens, and environmental stressors during their most vulnerable early months. The brand’s flagship product, the Snuggle Shield Multi-Use Air-Filtering Infant Cover, is the first and only infant cover featuring removable medical-grade filters that block up to 99.9% of bacteria. Designed for safety, breathability, and versatility, it helps shield babies from airborne particles, UV rays, and heat—providing parents with confidence whether they’re heading home from the hospital, running errands, or traveling. Now, Snuggle Shield has expanded its innovation with the new Disposable Snuggle Shield®—a lightweight, convenient option designed for emergency preparedness, hospital discharge, travel, wildfire smoke, and high-risk seasons like cold, flu, RSV, and COVID. Created for extended single use, it offers on-the-go protection for infants and toddlers when parents need an extra layer of defense. The disposable version is ideal for diaper bags, emergency kits, and families navigating unpredictable air quality conditions. The reusable bamboo cover now also features a new color-changing heat sensor designed to help parents visually monitor warmth inside the cover. This added safety innovation provides an extra layer of reassurance, supporting awareness of temperature and airflow while maintaining breathability and comfort. All Snuggle Shield products are thoughtfully designed using OEKO-TEX® certified bamboo fabric that is ultra-soft, breathable, eco-friendly, and temperature regulating. The reusable cover functions as a car seat cover, nursing cover, shopping cart cover, high chair cover, and more—making it one of the most versatile essentials for modern parents. Snuggle Shield has quickly earned the trust of both parents and professionals. It is recommended by leading pediatricians including Dr. Tanya Altmann and Dr. Laura Sergis, was recently granted a U.S. utility patent for its innovative design, and has been featured on FOX 5 San Diego and KTLA. The brand became a popular item on Babylist and is FSA/HSA eligible, increasing accessibility for families prioritizing infant health. Beyond air-filtering covers, Snuggle Shield also offers bamboo compression socks designed for pregnancy, labor, and postpartum recovery, as well as coordinated mom-and-baby hospital gown sets for bonding and memorable first photos. Every product reflects the brand’s core philosophy: comfort, protection, and confidence for moms and babies. As a WBENC-certified Women-Owned Business, Snuggle Shield is deeply committed to giving back. The company has donated more than 1,300 air-filtering covers to families impacted by wildfires through Baby2Baby and continues to support under-resourced communities. With production transitioning to the United States and growing retail partnerships including Nordstrom, Target, and Babylist, Snuggle Shield is redefining the baby wellness category. Protective. Purposeful. Parent-approved. Snuggle Shield® — designed by a mom. Backed by a nurse. Loved by parents.
Sleepytroll
Born in Scandinavia, built for the modern parent – Sleepytroll is the original smart stroller rocker, redefining how families experience those precious early months. The concept was straightforward: recreate the natural, soothing motion of a moving stroller, wherever you are. What began as a Scandinavian answer to one of parenting’s most universal challenges has grown into a globally recognized solution trusted by parents, healthcare professionals, and early childhood educators alike. Sleepytroll attaches effortlessly to most strollers and delivers a gentle, rhythmic rocking motion that mimics the real feel of a walk. And with dedicated adapters available for bouncers and cribs, Sleepytroll works wherever your baby sleeps – making it one of the most versatile baby comfort solutions on the market. Operated via a clean, intuitive app, Sleepytroll allows caregivers to adjust speed and motion for up to 3 hours of continuous rocking – or activate built-in sleep programs running up to 8 hours for full night coverage. All controlled from your phone, without disturbing the baby. Its precision engineering and whisper-quiet operation have made it a preferred choice not only in family homes, but in hospitals and daycare centers across Europe – environments where reliability and safety are non-negotiable. Recognized with a Special Mention by TIME Magazine, Sleepytroll stands as a benchmark for innovation in the baby product category. Every aspect of the product reflects the Scandinavian design principles at its core: purposeful aesthetics, premium materials, and uncompromising quality. At ABC Kids Expo, we are proud to introduce Sleepytroll to the US market. We invite retailers, distributors, and industry professionals to experience firsthand why Sleepytroll has become the go-to smart rocker for families and care professionals around the world. Sleepytroll. Rock smarter.
PopYum
PopYum is a parent-founded, eco-conscious brand creating smarter everyday essentials for busy families. It all started when we — two working parents who loved to travel — couldn’t find an easy, mess-free way to feed our baby on the go. That frustration led to the invention of the PopYum bottle: the first baby bottle designed to store formula and water separately, then mix fresh milk instantly with the press of a button. PopYum bottles are also perfect for breast milk — they’re leak-proof and ready when you are. Since then, we’ve expanded PopYum into a line of thoughtfully designed, patented products that grow with your family. From silicone training cups and insulated kids cups to our eco-friendly dish rack made entirely from recycled bottles, every item is made with real parents and real life in mind. Whether you’re at home, on the road, or 30,000 feet in the air — PopYum is designed to go (and grow) with you. Our mission is simple: make parenting easier with products that support healthy development and simplify the everyday.