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About Red Bull North America About Red Bull North America Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks. Since 1987, Red Bull has grown from a single product in Austria to a global brand, selling over 100 billion cans and counting. Known for bold marketing and empowerment of athletes, artists and players, Red Bull Energy Drink is available in more than 175 countries and has become a symbol of energy, adventure and innovation worldwide. Discover how Red Bull gives wiiings to people and ideas at the National Restaurant Show - Booth 3454. Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks. Since 1987, Red Bull has grown from a single product in Austria to a global brand, selling over 100 billion cans and counting. Known for bold marketing and empowerment of athletes, artists and players, Red Bull Energy Drink is available in more than 175 countries and has become a symbol of energy, adventure and innovation worldwide. Discover how Red Bull gives wiiings to people and ideas at NAMA / Booth 2238. Energy Drinks Since 1987, Red Bull has grown from a single product in Austria to a global brand, selling over 100 billion cans and counting. Known for bold marketing and empowerment of athletes, artists and players, Red Bull Energy Drink is available in more than 175 countries and has become a symbol of energy, adventure and innovation worldwide. Discover how Red Bull gives wiiings to people and ideas at the National Restaurant Show - Booth 3454. Energy Drinks