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Yerba Madre
Yerba Madreâformerly Guayakà Yerba Mateâis the 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations âa reflection of the values the brand has championed since day one. Headquartered in Oakland and Los Angeles, California, Yerba Madre sources regenerative, organic, shade-grown yerba mate in direct partnership with 257 Indigenous and farmer families across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration⢠model, every purchase helps conserve and restore the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. Yerba Madre is proudly the first yerba mate to be Regenerative Organic Certified® and the first company in South America to achieve ROC⢠Gold status, marking a dual milestone in regenerative agriculture and ethical sourcing. This achievement affirms the brand’s leadership in regenerative business. The ROC⢠seal debuted on Yerba Madre packaging for Traditional Air-Dried Loose Leaf and Mate Bags in May 2025. As one of the original founding B Corp, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com. https://www.tiktok.com/@officialyerbamadrehttps://www.reddit.com/user/OfficialYerbaMadre/https://www.youtube.com/@drinkyerbamadrehttps://www.linkedin.com/company/yerba-madre/ | Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. | Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. Headquartered in California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with nearly 50 Indigenous and small farmer communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest. | Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with nearly 50 Indigenous and small farmer communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. Yerba Madre is proudly the first yerba mate to be Regenerative Organic Certified® and the first company in South America to achieve ROC™ Gold status, marking a dual milestone in regenerative agriculture and ethical sourcing. This achievement affirms the brand’s leadership in regenerative business – starting with its shade-grown yerba mate and setting a new global benchmark for soil health, biodiversity, and farmworker fairness. The ROC™ seal debuted on Yerba Madre packaging for Traditional Air Dried Loose Leaf and Mate Bags in May 2025. As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.
Wonderful Pistachios
Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Located in California’s fertile San Joaquin Valley, our operation delivers more than 350 million pounds of nuts globally each year. Wonderful Pistachios & Almonds supplies both industrial and retail customers, offering high-quality, consistent supply and adherence to rigorous food safety standards. | Wonderful Pistachios are America’s best-selling snack nut and the smart, healthy choice for folks around the world. | Wonderful Pistachios is the world’s largest vertically integrated pistachio and almond grower and processor. Located in California’s fertile San Joaquin Valley, our operation delivers more than 350 million pounds of nuts globally each year. Wonderful Pistachios supplies both industrial and retail customers, offering high-quality, consistent supply and adherence to rigorous food safety standards. Our nuts can be found in stores nationwide under the flagship retail brands of Wonderful® Pistachios. Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4.6 billion company, which also has other No. 1 brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. | Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Located in California’s fertile San Joaquin Valley, our operation delivers more than 350 million pounds of nuts globally each year. Wonderful Pistachios & Almonds supplies both industrial and retail customers, offering high-quality, consistent supply and adherence to rigorous food safety standards. Our nuts can be found in stores nationwide under the flagship retail brands of Wonderful® Pistachios and Wonderful® Almonds. Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4.6 billion company, which also has other No. 1 brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.
wildwonder
wildwonder reimagines the healing tonics of our founder’s heritage by combining herbal wisdom and whimsical flavors. Every can has all the gut-supporting superfoods your body craves, 90% less sugar than soda, and it’s the first drink to combine both prebiotics and probiotics.
Wet Hydration
Wet hydration is your everyday upgrade. Hydration that does more, tastes better, and moves with you.
WellSys
We provide industry-leading bottleless water advanced filtration systems designed for offices, hospitals, warehouses and more. We partner with dealers to deliver premium hydration solutions while creating recurring revenue opportunities. With innovative technology, trusted brands, and dedicated dealer support, we help our partners grow their water business with sustainable, high-quality products.
Wells Enterprises, Inc.- Blue Bunny
With over 100 years of history, Wells has become the leading privately-held ice cream and novelty manufacturer in the United States. We’re growing with a focus on our next 100 years, behind our leading consumer brands of Blue Bunny, Halo Top, Bomb Pop and Blue Ribbon Classics. With a relentless focus on food safety, quality, and innovation, our purpose is to sweeten life, and ultimately create a world where everyone can feel joy every day. We are proud to be an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods.
Wandering Bear
Wandering Bear Coffee is a New York City-based company founded in 2014, best known for pioneering “on-tap” boxed organic cold brew coffee. It offers extra-strong, ready-to-drink, 100% Arabica cold brew that is sugar-free,, dairy-free, and stays fresh for 30 days after opening, catering to at-home, high-caffeine coffee demand. Wandering Bear provides cold brew for OCS, Foodservice, and retail accounts. We have cold brew in all different sizes and formats.
Vivreau
Vivreau delivers premium on‑site water solutions designed to elevate workplace, foodservice, and breakroom experiences—while helping operators and organizations reduce waste, simplify operations, and meet growing sustainability expectations. Trusted by leading brands across hospitality, corporate workplaces, and foodservice, Vivreau systems dispense freshly filtered still, sparkling, and chilled water directly at the point of use. By eliminating the need for bottled water, our solutions help reduce single‑use plastics, lower storage and logistics costs, and support long‑term environmental goals—without compromising on quality or experience. At NAMA, Vivreau partners closely with refreshment service operators, distributors, and self‑service innovators to support modern breakroom and workplace hydration programs. Our flexible portfolio is designed to integrate seamlessly into a wide range of environments, from corporate offices and healthcare facilities to higher‑education campuses and high‑traffic commercial spaces. Vivreau combines premium design with intelligent technology to ensure reliability, efficiency, and ease of service. With advanced monitoring capabilities and operator‑friendly support models, our solutions are built to minimize downtime and keep both clients and end users satisfied. More than a water system provider, Vivreau is a long‑term partner—helping operators deliver better experiences, strengthen client relationships, and stand out in competitive bids. We’re committed to rethinking how water is served and experienced, supporting a shift away from outdated, wasteful practices toward smarter, more responsible hydration. Visit Vivreau at the NAMA Show to explore how we’re helping reimagine water for the future of the workplace and beyond.
Vita Coco
The Vita Coco Company started with a simple conversation in a bar, when two friends met two Brazilian women who were talking about how much they missed “água de coco” from home. That offhand comment sent the founders down a rabbit hole, learning how big coconut water already was in Brazil and how little awareness there was in the United States. They decided to take a chance, importing and packing coconut water for a market that didn’t even know it wanted it yet. What began as a scrappy idea quickly turned into a brand that helped define an entirely new category on American shelves. Over time, Vita Coco moved from niche health stores into mainstream retail, becoming the household name most people now associate with coconut water. The brand benefited from a mix of word-of-mouth, early adopter enthusiasm, and a wave of celebrity investors and fans that gave it cultural credibility well beyond typical grocery products. That momentum helped Vita Coco secure the number-one position for coconut water in U.S. households, and the company has continued to defend and build on that lead as competitors entered the space. Even as the category matured, Vita Coco stayed focused on simple, recognizable ingredients and the idea that hydration should feel clean, light, and refreshing rather than complicated or overly engineered. The company’s story is as much about its supply chain as it is about its packaging. Vita Coco sources coconuts from farming communities in places like Brazil and Southeast Asia, and it has built long-term relationships with growers who supply the fruit that keep the brand’s cartons and bottles filled. Through The Vita Coco Project, the company has invested in programs like Seedlings for Sustainability, aimed at improving farming productivity, supporting livelihoods, and helping replant or renew coconut groves for the long term. That focus on origin—who grows the coconuts, how they live, and what the land looks like—has become part of how the company talks about itself, not just a behind-the-scenes operational detail. In recent years, The Vita Coco Company has formalized its broader mission around doing business in a way that balances growth with impact. It became a Certified B Corporation after years of work on social and environmental initiatives, signaling that it meets defined standards for accountability and transparency, not just marketing language on a box. The company has also taken steps such as carbon-neutral shipping on its direct-to-consumer orders and offering customers the chance to go further and make their shipments climate positive. Beyond certifications and labels, Vita Coco positions itself as a modern beverage company built on “real, honest ingredients” and a belief that feeling good about what you drink can ripple outward—from the farmers growing coconuts to the communities where those products are enjoyed.