About

About Incentional/ The Incense Match Incentional is a newly launched wellness brand that bridges scent and self-connection. Designed as an elevated incense experience, Incentional pairs heart-opening prompts with thoughtfully crafted fragrance to support intentional moments throughout the day. It is incense, reimagined—not as background fragrance, but as a ritual. At its core, Incentional serves individuals within the wellness and novelty space who are seeking to deepen their morning and nighttime routines. Whether used to ground the day ahead or soften the transition into rest, Incentional offers a pause, an experience that blends mindfulness, scent, and reflection. Each product is customizable, allowing partners and customers to create meaningful, personal moments through ritual. Behind Incentional is The Incense Match, our mother company and the foundation of everything we create. The Incense Match has been formulating and producing incense for over 60 years and remains a family-run business passed down from my grandfather to my father. With decades of craftsmanship, consistency, and care, The Incense Match has earned an exceptional reputation within the retail space. The Incense Match incense is known for its clean burn, shorter burn time, and perfectly balanced scent throw—designed to fragrance a space without overwhelming it. This makes it ideal for daily use and contributes to its strong customer loyalty. Boutiques consistently see reorders every 2–3 months, with an accessible MSRP that delivers a strong return on investment. It is a proven, dependable product that retailers trust and customers come back for again and again. Incentional is made using the same high-quality formulations and materials that have sustained The Incense Match for generations. Where The Incense Match offers a beloved, reliable incense product, Incentional builds upon that legacy by adding intention, storytelling, and emotional connection—transforming scent into a ritual experience. Together, these brands represent both heritage and innovation: a multi-generational incense company grounded in craftsmanship, now evolving to meet the modern wellness consumer. Rooted in tradition, designed for today, and created to bring presence into everyday life.