At Wyx Brands, we bring fragrance to life, helping people care for themselves and celebrate others. Through our brands and partnerships, we transform fragrance into self-care rituals and treasured gifts that connect people in powerful ways. Discover our market-facing consumer brands, Slippery Elm and Weathervane Candle, or talk to us about our white label, private label, and contract filling solutions.
Second Nature by Hand
The world doesn’t build things the way they used to, but we do. Second Nature by Hand creates quality, one-of-a-kind products. Our products contain a story, a soul, a moment of history. Working with reclaimed materials on selected pieces allows us to offer our customers a fleeting treasure that is only available for as long as our limited supply of raw materials lasts. 100 year old buildings made of 18 inch timbers are hard to find and are not being replaced. We are proud to create artwork from such special, unique and finite materials. We are proud to say that we have built a business in the USA that has created jobs and enriched the lives of many. They don’t make things like they used to, but we do. May our handmade treasures with soul enhance the sales in your store, and the walls of your home. Don’t see what you like? Let’s work together to create something special just for you. Nearly all of our items can be customized to your liking! Swing by our booth, we cannot wait to meet you! | We are proud to say that we have built a business in the USA that has created jobs and enriched the lives of many. The world doesn’t build things the way they used to, but we do. Second Nature by Hand creates quality, one-of-a-kind products. Our products contain a story, a soul, a moment of history. Working with reclaimed materials on selected pieces allows us to offer our customers a fleeting treasure that is only available for as long as our limited supply of raw materials lasts. 100 year old buildings made of 18 inch timbers are hard to find and are not being replaced. We are proud to create artwork from such special, unique and finite materials. As we’ve grown as a company, we’ve put our dear customers through almost every test imaginable. Our loyal customers have been our teachers, mentors, and biggest cheerleaders as we’ve worked to put the pieces in place and systems in order. Our customers want to do business with us not because we are perfect, but because we are real. People will always come first. They are the lifeblood of our business. We are so blessed to share this journey with all of you who truly understand what it means to run a small business; you inspire us every day to continue to create new products. They don’t make things like they used to, but we do. May our handmade treasures with soul enhance the sales in your store, and the walls of your home. Please note our items are handmade to order, therefore our shipping window is about two weeks.
Incentional/ The Incense Match
Incentional is a newly launched wellness brand that bridges scent and self-connection. Designed as an elevated incense experience, Incentional pairs heart-opening prompts with thoughtfully crafted fragrance to support intentional moments throughout the day. It is incense, reimagined—not as background fragrance, but as a ritual. At its core, Incentional serves individuals within the wellness and novelty space who are seeking to deepen their morning and nighttime routines. Whether used to ground the day ahead or soften the transition into rest, Incentional offers a pause, an experience that blends mindfulness, scent, and reflection. Each product is customizable, allowing partners and customers to create meaningful, personal moments through ritual. Behind Incentional is The Incense Match, our mother company and the foundation of everything we create. The Incense Match has been formulating and producing incense for over 60 years and remains a family-run business passed down from my grandfather to my father. With decades of craftsmanship, consistency, and care, The Incense Match has earned an exceptional reputation within the retail space. The Incense Match incense is known for its clean burn, shorter burn time, and perfectly balanced scent throw—designed to fragrance a space without overwhelming it. This makes it ideal for daily use and contributes to its strong customer loyalty. Boutiques consistently see reorders every 2–3 months, with an accessible MSRP that delivers a strong return on investment. It is a proven, dependable product that retailers trust and customers come back for again and again. Incentional is made using the same high-quality formulations and materials that have sustained The Incense Match for generations. Where The Incense Match offers a beloved, reliable incense product, Incentional builds upon that legacy by adding intention, storytelling, and emotional connection—transforming scent into a ritual experience. Together, these brands represent both heritage and innovation: a multi-generational incense company grounded in craftsmanship, now evolving to meet the modern wellness consumer. Rooted in tradition, designed for today, and created to bring presence into everyday life.