Lexmark and Xerox: Powering Retail Performance In retail, success depends on how quickly you can turn information into action. Together, Lexmark and Xerox deliver trusted hardware, global managed print, IT, and digital services that give enterprises a reliable technology foundation and new ways to drive data-powered decisions. Lexmark retail solutions handle every facet of signage processes including publishing from headquarters, delivering to stores, pushing to digital screens, printing signs and even driving revenue through social channels. At NRF’s Big Show, you’ll see how Lexmark Vision AI powered by edge technology and advanced analytics dashboards improves customer engagement, strengthens supply chain visibility and enables real-time insight to help businesses stay ahead of the curve. Ready to power your retail performance in 2026? Join us at booth #4803 for live demos, giveaways, expert advice and more.
Wilger Inc
WILGER IS A PROUD MANUFACTURER OF QUALITY SPRAYER & LIQUID APPLICATION EQUIPMENT PARTS.
Wildman Outfitters and Land Roots
We are an Outfitter with a mission to inspire others to hunt, love, and help conserve the great outdoors through capturing memories in experiences and videos. We’ve created a channel to help hunters feel like they are the center of the hunt, not us, and not those on TV, helping each hunter feel seen, heard, and share their story of the hunt.
Valvoline
Valvoline Inc. (NYSE: VVV) Operates retail locations under Valvoline Instant Oil Change, Great Canadian Oil Change and Express Care brands. $3.5 billion system-wide store sales in FY25 (October 1, 2024-September 30, 2025). 2,400+ Company-owned and franchise-operated in the United States and Canada. Headquartered in Lexington, Kentucky. Founded in 1866. Experts you can trust with 13,000 employees across the U.S. and Canada. Expert technicians complete 270+ hours of professional training using an ASE®-accredited program. Training program is a 11-time winner of the Association for Talent Development’s global BEST Award which recognizes excellence in training and development. Customer satisfaction rating of 4.7 out of 5 stars based on a survey of 1,000,000 customers each year. As a top-performing high-growth retailer, ranked #24 on the Franchise 500 list for 2025 (#1 in the oil change and preventive maintenance category). Ranked as one of America’s Most Responsible Companies 2023 by Newsweek (#148 out of 500). Ranked one of USA TODAY’s first ever America’s Climate Leaders 2023. Raised more than $7 million over 15 years for the Children’s Miracle Network. Ranked #21 on Forbes Best Customer Service. Ranked #37 in The Franchise Times Top 400.
University of Kentucky Innovation & Partnerships
UK Innovate, located in UK’s business incubator space, the Advanced Science & Technology Commercialization Center (ASTeCC), serves as the innovation, entrepreneurship, and economic development enterprise for UK Research. Through technology commercialization, industry partnership, social innovation, and economic development initiatives related to UK’s research innovations, talent, and community, the staff work with faculty researchers to move ideas into the world faster, where they can make the most significant social and economic impact possible.
TruDiagnostic
TruDiagnostic Most biomarkers tell you where a patient is right now. DNA methylation tells you where they’re headed and why. TruDiagnostic is a CLIA-certified epigenetics lab and research partner specializing in DNA methylation analysis for biological age, disease risk, and multi-system health performance. Founded in 2020, we’ve built one of the largest private methylation datasets in the world: 200,000+ participants, 80+ published studies, and 115+ active research collaborators – including institutions publishing in Nature Aging and peer-reviewed clinical journals. Our positioning is deliberate: science over commercialization. Every product we offer is grounded in rigorous, independently validated research. What we bring to the table for our partners: Our Epigenetic Biomarker Proxies (EBPs) predict 2,000+ protein and metabolite biomarkers directly from a blood spot. In head-to-head comparisons, these DNA Methylation derived biomarkers outperform traditional direct measurements 62% of the time, with better effect sizes and greater signal stability. Unlike point-in-time assays, methylation patterns reflect long-term biological averages, making them less susceptible to day-to-day biological noise. Our Methylation Risk Scores (MRS) predict 5- and 10-year disease risk with ~90% accuracy across cardiovascular disease, diabetes, Alzheimer’s, Parkinson’s, and cognitive decline. Unlike polygenic risk scores, MRS are modifiable — they respond to interventions, making them uniquely actionable for clinical trials, therapeutic validation, and personalized medicine applications. Our immune deconvolution platform reconstructs cell-type composition from whole blood with only a 3% error rate compared to flow cytometry, at a fraction of the cost and complexity. We collaborate across pharma, consumer health, and clinical research. Deliverables include processed IDAT files and beta values, custom aging clocks, organ-specific risk scores, cohort-level analysis reports, and intervention efficacy assessments. Our work with Olaplex on tissue-specific skin aging demonstrates how this technology extends well beyond blood. If you’re running clinical trials, building risk stratification tools, or looking for a methylation data partner with the depth to support real discovery, we’re built for that conversation.