Thatâs it., maker of the #1 fruit bar in America, is an LA-based healthy snacking company founded in 2012 by Dr. Lior Lewensztain and driven by a mission to help people eat more fruit. Today, Thatâs it. is recognized as a trusted leader in better-for-you snacking, offering convenient, allergy-friendly products made with six real ingredients or fewer. Free from added sugar, sugar alcohols, natural or artificial flavors, and artificial colors, every snack is made with 100% real fruit and provides natural fiber from fruit. In 2025, the brand delivered more than a quarter-billion fruit servings and expanded beyond Fruit Bars into Minis, toddler snacks, confections, and, most recently, higher-fiber and higher-protein snacks. Thatâs it. snacks are available in more than 85,000 retail doors nationwide, including Costco, Samâs Club, Walmart, Target, Kroger, and Whole Foods, and are also available onboard multiple airlines. | Since 2012, That’s it. has been innovating the natural foods category with its portfolio of simple and nutritious plant-based snacks made from real, whole foods. All That’s it. products transparently contain six real ingredients or less, no natural or artificial flavors & colors, sugar alcohols, and free of the top 12 allergens.
Surfside
Surfside is a ready-to-drink canned cocktail crafted by Stateside Brands. Launched in early 2022, Surfside quickly became the fastest‑growing RTD brand in the U.S., fueled by its non-carbonated twist on classic iced tea and lemonade cocktails. Each can has just 100 calories and zero bubbles.
Starmaker Distribution
Starmaker Distribution is a company that manufactures and distributes general merchandise, novelties, sunglasses and cell phone accessories into over 20,000 doors across the United States & Canada. We also have the best creative team and sourcing options in the industry. So, whether we have it or not, we can source it for you. Starmaker also offers private label programs on many of our current programs, and others if interested.
Star Importers & Wholesalers
“STAR Importers & Wholesalers Family-owned empire established since 1994, STAR specializes in a diverse range of over 14,000 premium tobacco, vape, and smoke shop items. Open seven days a week from 10 AM to 7 PM, we’re committed to keeping your business well-stocked. Choose from flexible nationwide shipping options, or for Metro Atlanta partners, take advantage of our fast, local delivery fleet. Partner with STAR for dependable service and nearly 30 years of industry excellence.”
Smithco Distributing DSD Express
Smith Co. Distributing is your #1 source for high-quality impulse merchandise. We manufacture, import and distribute freeze dried candy, tech accessories 3, 6 and 10-foot MFI approved charging cables, bluetooth earphones, bluetooth speakers, stickers, socks, knives, sunglasses, flags, koozies, metal signs and more. Our ownership and management of our various manufacturing facilities allows us to ensure our strict quality standards are constantly adhered to. | Smith Co. Distributing and our family of brands prides ourselves in ensuring an effortless ordering process, guaranteed peace of mind with your purchase decision, personable customer service, timely delivery, quick sell-through, high margins, and less than 1% rate of return. | Smith Co. Distributing is your source for high-quality travel accessories, tech gear, impulse merchandise, and point-of-sale displays. We manufacture, import, and distribute products like chargers, cables, Bluetooth audio, socks, sunglasses, and more—all designed for high margins and quick sell-through. With strict quality control, under 1% return rates, fast nationwide shipping, and personable service, we make it easy for retailers to stock products that move.
Sazerac Company, Inc.
Sazerac is a top manufacturer of spirits, wine and malt products with top-selling brands like Fireball, 99 Bananas and BuzzBallz, in the Convenience channel. Over 450 of the world’s most extraordinary Spirit brands are part of the Sazerac family. We’re proud to create spirits, cocktails, and experiences for every taste and occasion for people all across the globe. Our spirits are created at some of the world’s best distilleries and they’re waiting for you. | The leading Spirits supplier in Convenience, Sazerac owns many of the fastest-growing alcohol brands from BuzzBallz, Fireball & 99 Brand shots, available in a variety of base-alcohol types, from spirits, malt and even wine-based products. With over 450 of the world’s most extraordinary brands, we’re proud to create spirits, cocktails, and experiences for every taste and occasion for people all across the globe.