That’s It Nutrition
LOS ANGELES | Los Angeles, United States of America
Overview
Company details and contact information.
About
About That's It Nutrition LLC About That's it Nutrition Since 2012, That's it. has been innovating the natural foods category with its portfolio of simple and nutritious plant-based snacks made from real, whole foods. All That's it. products transparently contain six real ingredients or less, no natural or artificial flavors & colors, sugar alcohols, and free of the top 12 allergens. Thatâs it., maker of the #1 fruit bar in America, is an LA-based healthy snacking company founded in 2012 by Dr. Lior Lewensztain and driven by a mission to help people eat more fruit. Today, Thatâs it. is recognized as a trusted leader in better-for-you snacking, offering convenient, allergy-friendly products made with six real ingredients or fewer. Free from added sugar, sugar alcohols, natural or artificial flavors, and artificial colors, every snack is made with 100% real fruit and provides natural fiber from fruit. In 2025, the brand delivered more than a quarter-billion fruit servings and expanded beyond Fruit Bars into Minis, toddler snacks, confections, and, most recently, higher-fiber and higher-protein snacks. Thatâs it. snacks are available in more than 85,000 retail doors nationwide, including Costco, Samâs Club, Walmart, Target, Kroger, and Whole Foods, and are also available onboard multiple airlines. Since 2012, That's it. has been innovating the natural foods category with its portfolio of simple and nutritious plant-based snacks made from real, whole foods. All That's it. products transparently contain six real ingredients or less, no natural or artificial flavors & colors, sugar alcohols, and free of the top 12 allergens. That’s it., maker of the #1 fruit bar in America, is an LA-based healthy snacking company founded in 2012 by Dr. Lior Lewensztain and driven by a mission to help people eat more fruit. Today, That’s it. is recognized as a trusted leader in better-for-you snacking, offering convenient, allergy-friendly products made with six real ingredients or fewer. Free from added sugar, sugar alcohols, natural or artificial flavors, and artificial colors, every snack is made with 100% real fruit and provides natural fiber from fruit. In 2025, the brand delivered more than a quarter-billion fruit servings and expanded beyond Fruit Bars into Minis, toddler snacks, confections, and, most recently, higher-fiber and higher-protein snacks. That’s it. snacks are available in more than 85,000 retail doors nationwide, including Costco, Sam’s Club, Walmart, Target, Kroger, and Whole Foods, and are also available onboard multiple airlines.
- Website
- https://thatsitfruit.com
- Phone
- 310 600 1305
- Address
- 834 South Broadway Suite 800, Los Angeles, California, 90014, US | 834 S Broadway # 800, LOS ANGELES CA 90014, United States of America | 834 S Broadway, Suite 800, Yes, Los Angeles CA 90014, United States of America | 834 S. Broadway Rd., Suite 800, Los Angeles CA 90014, United States of America | 834 S. Broadway Suite 800, Los Angeles CA 90014, United States of America
People
Contacts connected to this company.
Mathew Wright
Director of Sales, Convenience