Westminster Pet Products is a leading developer and marketer of branded and private label pet and shoe care products. Driven by their mission, “to strengthen the bond between pets and pet parents through our products”, Westminster has curated a comprehensive portfolio of offerings including treats, rawhides, chews, training pads, toys, and other pet accessories. The “one-stop-shop” nature of the product portfolio is a competitive advantage that effectively allows Westminster to service over 25,000 retail doors across a wide range of retail channels. Founded in 1913, Westminster is headquartered in Cumberland, RI, operating out of a 240,000 square foot facility which houses corporate offices, warehousing, light manufacturing, and an in-house quality lab. Westminster’s capabilities in Quality and Food Safety (QFS) are a cornerstone for the company. Manifested by a BRC-AA rating for good manufacturing and QFS practices, Westminster continues to actively invest in resources to support QFS, including their on-site Quality Assurance lab. To ensure the quality and safety of the products sold by Westminster, every lot is tested by both the internal lab as well as certified 3rd party labs in the US. A competitive advantage for Westminster is the breadth and depth of the branded portfolio coupled with the capability to deliver a wide range of private label options, allowing the company to create deeper partnerships with key, strategic retailers. The innovative product lines include premium quality treats and chews, training pads and waste management solutions, toys, grooming tools, collars, leashes and other accessories. With a nationwide retailer base across the Grocery, Dollar, Mass, Hardware and Drug channels, Westminster has cultivated strong relationships with regional and national merchants. In many instances the company has earned the privilege of serving as the pet supplies “category captain” for these retailers, working alongside the buyers and merchandisers to design and implement shelf set changes focused on delivering a consumer experience that drives category growth. The Westminster portfolio also features a legacy shoe care brand, Shoe Gear™, which holds the #2 market share position in the laces and accessories category. Similar to the pet portfolio, the Shoe Gear™ brand products offer retailers a “one-stop-shop” experience across shoe laces, polishes, cleaners, boot driers and other accessories. Since being acquired by AUA Private Equity Partners in 2020, Westminster has been dedicated to building the strength of their brands through driving increased distribution, developing a robust innovation pipeline and identifying strategic acquisitions. In September 2021, Westminster Pet acquired Pet ‘n Shape®, a digital forward brand with a complementary portfolio of branded, high-quality treats and chews, made from natural ingredients, which added e-Commerce capabilities to augment the brick-and-mortar strength of Westminster. For more information on Westminster Pet Products, please visit www.westminsterpet.com.
West Paw
West Paw is proud to be family owned and operated since 1996. Since the very beginning, we’ve incorporated thoughtful design into our US-made, eco-friendly, toys, dog treats, and accessories. We care about every step in the process—every hand and paw that goes into product design, testing, manufacturing and enjoyment. We manufacture everything with care using safe, sustainable materials that are better for the earth, for our team, and for our pets. And it means our entire team of passionate pet people are valued and cared for as part of the West Paw family. For our customers, it means you can trust that you’re buying high-quality pet products made with passion and integrity. Everything we make is always safe for pets, people, and the planet. That’s why we guarantee every product. We’ll replace any product that doesn’t live up to your customers’ standards. After all, we want our best friends to be safe and healthy. We’re West Paw, a proud certified B Corp™ company in Bozeman, Montana, USA, and Dog’s Best Friend®.
Wellness Pet Company
At Wellness®, we’re committed to crafting premium, natural pet food. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets.
Watershed Foods
At Watershed Foods, we thrive on innovation and collaboration to drive success. Since 2004, we have been a trusted leader in freeze-dried foods, delivering cutting-edge solutions for both emerging brands and industry leaders. Our expertise in product development and process design ensures exceptional contract manufacturing and private label solutions tailored to your needs. We prioritize safety and quality at each step, bringing you consistent and reliable products every time. We also offer seamless logistics services to support retail consolidation and e-commerce fulfillment nationwide. Partner with Watershed Foods today and turn your vision into reality!
Wagging Dog Bakery
Puppin’ Mini Cupcakes aren’t just another pet treat — they’re an incremental revenue engine for operators who win on attachment sales.At the National Restaurant Association Show, we’re introducing a product built for coffee shops, pizza counters, convenience stores, and microbreweries—where the real money isn’t the core item, it’s the add-on.Today’s customers aren’t just buying for themselves. They’re walking in with their dogs, thinking in “treat moments.” Puppin’ turns that moment into a paid SKU: a premium, human-grade mini cupcake designed specifically for dogs, with simple, recognizable ingredients and a format that immediately signals indulgence.Why it works in your environment:• Built for attachment sales – “Coffee for you, Puppin for your dog,” “Pizza night, don’t forget your pup,” “Beer for you, treat for them.”• Impulse-ready – countertop jars, merch tables, or register placement drive grab-and-go decisions• Zero operational friction – shelf-stable, no prep, no refrigeration, no waste• High emotional ROI – customers don’t hesitate; it’s a feel-good add-on that converts instantlyWhy your customers buy:• Dogs are already with them—drive-thru, patio, taproom, walk-up window• Replaces the free “pup cup” with a monetized, premium alternative• Social-ready, giftable format (birthdays, gotcha days, everyday moments)• Clear, simple ingredient deck that aligns with premium expectationsWhy it stands out:• Visually disruptive—breaks the “brown biscuit” monotony• Designed for trial—small, affordable, high-perceived value• Proven to drive incremental spend without slowing throughputWe’re not another me-too bone in a bag.We’re the cupcake that wags back—and the add-on your customers didn’t know they’d pay for. | Wagging Dog Bakery is redefining dog treats with products designed to create joyful moments between dogs and their owners. Our signature Puppin Mini Cupcakes and Happy Stackers combine human-grade ingredients, playful bakery-inspired formats, and eye-catching packaging that stands out on shelf. Built for trial, gifting, and everyday indulgence, Wagging Dog Bakery turns ordinary treat time into a celebration dogs and their humans both love.
Vitakraft Sun Seed Inc
In 2008, two family owned companies Vitakraft and Sunseed joined together to create a special new company, appropriately (and creatively) named Vitakraft Sun Seed, Inc. Each had been in business for a considerable length of time and each had a strong reputation as being an innovative, quality producer of premium bird and small animal products. For this reason, both brands exist separately today and leverage the resources of the combined companies. This includes on-staff nutritionists, veterinarians, zoologists and engineers not to mention more than 1600 employees worldwide, all dedicated to enhancing the lives of both pets and pet parents.
Vital Essentials
Vital Essentials® is the flagship brand of Carnivore Meat Company, an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Located in Green Bay, Wisconsin, Vital Essentials® Butcher Cut Proteins are distributed to over 6,000 national retailers, 16 international markets and available online on several platforms. Carnivore Meat Company is the most tenured raw pet food maker in the country. They constantly innovate new products, techniques, and technology to expand access for raw pet food retailers and consumers. With their expertise and support, they are confident that the Vital Essentials brand can help raw pet food providers reach new levels of success. Carnivore has been awarded with the Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award and inclusion in the Inc 5000 Fastest Growing Private Companies. Carnivore Meat Company is proud to be backed by Arbor Investments – a partnership that will improve the ways Vital Essentials can serve its customers.
Vifi Korea Co., Ltd DBA Good Health Pet Inc.
The First and Only dog and cat treat of its kind Paws N Chews Probiotic , crafted from fermented goat milk, expertly using a freeze-dried process that preserves all the nutritional elements. Why is Paws N Chews Probiotic Treat great for your dog and cat? 1. Superior Probiotic 10 Billion CFU: Supports most optimal gut health and digestion. 2.Boosted Immune System: Bolstering the immune system, helping your dog to stay healthy and resilient against illnesses. 3.Allergy-Friendly: Well-tolerated by dogs who struggle with allergies to cow’s milk or other common ingredients. 4.Soft, Tasty Chews Convenient and Delightful : Delicious and will be eagerly enjoyed by your dog. a simple, enjoyable way to give your dog daily probiotic support. 5.100% Natural Ingredients: Made with all-natural sourced ingredients. 6. Variety of Flavors Visit Goodhealthpets.com for more information.
Vets Plus, Inc.
Vets Plus is solely dedicated to developing and manufacturing nutraceutical products that contribute to the well-being of animals. An experienced CDMO with broad production capabilities strongly focused on quality processes and regulatory compliance. Our team of experts works closely with our customers every step of the way to assure confidence that their custom products meet expectations of quality and safety. We go beyond. Our team of CDMO experts will guide and consult to facilitate the product development process through commercialization. Plus our R&D DVMs review formulations, offer improvements, and suggest innovative technologies that can enhance the intended purpose of the functional supplement.
United Petfood Producers
United Petfood is a private label producer of high-quality dry & wet pet food, biscuits and snacks. Our range of private label pet food is made entirely in-house at the highest possible quality. Together with our dedicated team, we are committed to making your product a real success! We go far beyond the production of tailor-made pet food and establish strong, long-lasting partnerships. As true channel specialists, we guide and consult our customers from idea to final product. We export to more than 95 countries, with 24 factories in Europe & the US, United Petfood will have the product you need.