Thatâs it., maker of the #1 fruit bar in America, is an LA-based healthy snacking company founded in 2012 by Dr. Lior Lewensztain and driven by a mission to help people eat more fruit. Today, Thatâs it. is recognized as a trusted leader in better-for-you snacking, offering convenient, allergy-friendly products made with six real ingredients or fewer. Free from added sugar, sugar alcohols, natural or artificial flavors, and artificial colors, every snack is made with 100% real fruit and provides natural fiber from fruit. In 2025, the brand delivered more than a quarter-billion fruit servings and expanded beyond Fruit Bars into Minis, toddler snacks, confections, and, most recently, higher-fiber and higher-protein snacks. Thatâs it. snacks are available in more than 85,000 retail doors nationwide, including Costco, Samâs Club, Walmart, Target, Kroger, and Whole Foods, and are also available onboard multiple airlines. | Since 2012, That’s it. has been innovating the natural foods category with its portfolio of simple and nutritious plant-based snacks made from real, whole foods. All That’s it. products transparently contain six real ingredients or less, no natural or artificial flavors & colors, sugar alcohols, and free of the top 12 allergens.
Suzy’s Cream Cheesecakes
Suzy’s Cream Cheesecakes and Distinctive Desserts | For 40 years we have been committed to producing Wisconsin’s finest cheesecake. Our desserts are handcrafted with premium ingredients, because you never cut corners with cheesecake. You will taste the difference when you Celebrate with Suzy’s! | Suzy opened her first corner bakery on Vliet Street in Milwaukee with her husband Mark in 1983. Suzy’s baking philosophy has always been a commitment to quality and sourcing the finest ingredients available. Local Wisconsin Cream Cheese & Butter provide the foundation for every cake she bakes. Family owned & operated in America’s Dairyland, if quality is what you crave, be sure to celebrate with Suzy’s!
Rich Products / f’real
Rich’s is a family-owned food company operated around a belief that inspiration can transform a business. With us as your partner, you’re adding 75 years of experience and expertise to your kitchen. From foodservice and retail to in-store bakery, deli and prepared foods, among others, we have you covered with thousands of easy-handling, versatile and delicious products you can use to satisfy any consumer demand. Come visit us at booth C6831. We look forward to seeing you! | Rich’s is a family-owned food company operated around a belief that inspiration can transform a business. With us as your partner, you’re adding 75 years of experience and expertise to your kitchen. From foodservice and retail to in-store bakery, deli and prepared foods, among others, we have you covered with thousands of easy-handling, versatile and delicious products you can use to satisfy any consumer demand. | From foodservice and retail to in-store bakery, deli and prepared foods, among others, Rich Products has you covered with thousands of easy-handling, versatile and delicious products you can use to satisfy any consumer demand. Beyond our portfolio, our collective hearts and minds, global insight and culinary problem-solving power is focused on providing you with real solutions — for right now, for what’s next and for what’s ahead. Infinite possibilities. One family. | From foodservice and retail to in-store bakery, deli and prepared foods, among others, Rich Products has you covered with thousands of easy-handling, versatile and delicious products you can use to satisfy any consumer demand. Beyond our portfolio, Rich’s collective hearts and minds, global insight and culinary problem-solving power is focused on providing you with real solutions — for right now, for what’s next and for what’s ahead. Infinite possibilities.
Max Distributing
Max Distributing is the fastest growing specialty distributor in the U.S.! We supply in-demand products across a variety of product categories including age-restricted items, candy and confectionary treats, energy/mood/focus, general merchandise, automotive and center-store that drive margin growth for our customers across the United States. With service to over 25,000 stores across the country and growing, we are committed to exceptional service dependable delivery. | Max Distributing is the fastest-growing specialty distributor in the U.S. We supply in-demand products across various categories like age-restricted items, candy, energy/mood/focus, general merchandise, automotive, and center-store. These drive margin growth for our customers nationwide. Serving over 25,000 stores, we commit to exceptional service, dependable delivery, and providing the highest quality products in the convenience store market.