At Machda Toys, we believe every toy begins with a story — and ours begins with the magical world of Humm Buggs, the lullaby buggs. We are proud to introduce Humm Buggs, a charming collection of eight plush bedtime companions, each dressed in cozy pajamas and brought to life with gentle light and soothing sound. So, what exactly is a Humm Bugg? Each character hums a unique lullaby, specially recorded with an exclusive musical arrangement and soft humming designed to calm, comfort, and ease children into sleep. Every melody has been thoughtfully chosen to reflect the personality of its character. All lullabies are recorded in 432Hz, a frequency often associated with reduced stress, deeper relaxation, and improved sleep quality. A warm, soft glow illuminates each Humm Bugg’s face, creating a peaceful bedtime atmosphere. Humm Buggs are also designed with convenience in mind. No batteries required — each toy includes a rechargeable Bluetooth control module. Families can activate the glowing light and lullabies through the Humm Bugg App or manually by pressing the buttons in the toy’s hands. Charging is simple: just remove the module and plug it into any USB charger. With Humm Buggs, Machda Toys is redefining bedtime with comfort, creativity, and a touch of magic.
Logos Animals
We are a Christian children’s toy company creating faith-based books, interactive plush toys, puzzles, and activity products designed to help children apply God’s Word in everyday life. Our flagship story, Finding the Kingdom, is an adventure book that uses scripture to help the three friends, Ari – the lion, Talya – the lamb and Jeshurun – the giraffe, overcome challenges in finding a beautiful distant land. The story is paired with soft plushies of the characters, each with an individual voice that brings out their personality and speaks Bible verses from the story when squeezed—bringing Scripture to life through imaginative, screen-free play. Our product line also includes a coordinating floor puzzle and activity book, offering hands-on ways for children to engage with the characters and themes while reinforcing learning through play. Together, these products encourage creativity, emotional growth, and faith formation in a joyful, age-appropriate way. Designed for children ages 3+, our products offer strong shelf appeal and meaningful gift value. Each item is created to complement the others, increasing cross-selling opportunities and encouraging repeat purchases.
License 2 Play Inc.
Booth 2451 The core of License-2-Play’s business is distributing the world’s hottest brands, a role we have proudly played for more than 20 years. As a trusted partner to top retailers, creators, and licensors, License-2-Play specializes in identifying trend-driven products early and scaling them into high-performing retail programs across impulse, collectible, and seasonal categories. New for 2026 is MushyKinz, a creator-owned squishy collectible line fueled by massive fan engagement, with hundreds of millions of views on YouTube. Built organically through creator storytelling and community-driven content, MushyKinz represents the next evolution of collectibles, where fandom, play, and digital culture intersect. The brand brings strong kid appeal, built-in awareness, and repeat collectibility, making it a powerful addition to the License-2-Play portfolio. Complementing our distributor brands is a curated selection of trend-forward licensed properties chosen for their cultural relevance and proven fanbases. These include Domo, the iconic meme character whose instantly recognizable design and internet-native humor continue to resonate with Gen Z, Millennials, and collectors. With deep nostalgia roots and ongoing relevance in digital culture, Domo remains a powerful driver of engagement and sell-through. Also featured is Pembe the Pink Cat, a social-first phenomenon built on expressive emotion, positivity, and relatability. With 3 billion+ giphy views and engaged following across social platforms, Pembe connects deeply with fans through short-form storytelling that translates seamlessly into plush and collectible products that feel personal, comforting, and highly shareable. Rounding out the lineup are Jeep branded Ducks, inspired by the viral Jeep Ducking movement. What began as a grassroots act of kindness among Jeep Wrangler owners has evolved into a collectible celebration of community, adventure, and connection. Jeep branded Ducks transform an authentic fan tradition into a giftable, collectible expression with broad appeal and strong emotional resonance. Booth 2557 Innov8 Creative Academy is a toy and entertainment incubator dedicated to developing breakthrough concepts that captivate kids, collectors, and the culture. From idea to shelf, Innov8 mantra of “First. Best. Only” blends storytelling, design excellence, and play innovation to create original IP that stands out and endures. As the creator behind Deddy Bears, the 2025 Toy of the Year® winner, Innov8 has demonstrated its ability to build emotionally resonant brands with true cultural impact. Deddy Bears disrupted the plush category by blending dark humor, character-driven storytelling, and collectability. New for 2026 the Deddyverse brings Youtube and streaming content to fans, transforming humor, emotional honesty into a powerful point of connection. Innov8’s portfolio also includes a slate of hot IP such as Kreepy Collectibles brands LIMBZ, Plantz, and Gothic Girlz, which reimagine spooky-cute collectibles with bold personalities and visual edge. Cutsie Collectibles expand the universe with concepts like Miiro, inspired by the growing trend of emotional expression and self-reflection. New Bad Date Bears turn modern dating mishaps into humorous, cathartic collectibles. Fuzzy Wuzzy Onsies deliver cozy, character-led comfort in a highly giftable format. With a bold, future-facing approach, Innov8 Creative Academy continues to set the standard for what’s next in play.
Kidrobot, LLC
Kidrobot is acknowledged worldwide as the premier creator and dealer of limited-edition art toys, signature apparel and lifestyle accessories. An innovative cross between sculpture and conceptual art, Kidrobot offers not only a powerful medium for today’s international fashion designers, illustrators and artists, but also the creative canvas for emerging street trends and pop art. Kidrobot toys retail anywhere from $5 to $25,000, and many appreciate in value over time. Our products can be found online at Kidrobot.com and in select retailers worldwide. More importantly, we are human. We are a group of dreamers who want to create a space where art, design and surprise meet. In a store. On our website. In a conference room. Or living room. Where the conversations about art and design take place. But it’s the element of surprise – the nod, the magic – that finds its way into all we do, which creates our point of difference. It keeps things interesting, making people want to stick around to see what’s next.
Just Toys International
Just Toys International is a dynamic company focused on the development, manufacture and global distribution of licensed cross-media entertainment brands in the toy and collectibles category.
Just Play, LLC
Just Play stands for exactly that – we believe kids should just play. To support that vision, we develop toys that enable imaginative play, role play and endless storytelling play for all children. Our products cater to all age ranges from infant to kidult and categories from plush and novelty to collectibles. We count ourselves lucky to work with the best brand builders and story-tellers in the world such as Hasbro, Mattel, Moonbug, Paramount, and The Walt Disney Company, and more. Our brand partnerships allow us to make toys that inspire imagination for future storytellers.
JIANGSU GUOTAI BOCHUANG INDUSTRIAL CO.,LTD
Large industrial and trade enterprises，which are mainly engaged in toys, medcine, hardware and other commodities, for product development, production import and export trade. Jiangsu Guotai Bochuang Industrial Co., Ltd is a subsidiary of Jiangsu Guotai International Group Co.,Ltd. (Trading on the stock market under company stock code 002091) The company’s current main business is toys(design, manufacture, export and domestic distribution), machinery&tools, chemical&pharmaceutical Product. Bochua