YOTTOY (yàht – toy) – “toy” spelled backwards and forwards, weaves together the magical worlds of play and storytelling as a specialty manufacturer of high-quality toys and gifts inspired by beloved children’s books. A trusted brand for nearly three decades, YOTTOY understands the importance of tangible companion toys in nurturing kids’ emotional and social development. Since 1995, our carefully curated collection of books and toys has built meaningful connections through screen-free time and imaginative role-play. The magic begins in our bright design studio in the heart of New York City, where all of our toys are meticulously engineered. Each toy is hand-crafted with carefully selected materials by a team of talented designers to ensure the best quality when bringing each character to life! YOTTOY’s collection encompasses timeless classics and contemporary favorites including Paddington Bear, Madeline, Babar, Frog & Toad, Little Blue Truck, The Rainbow Fish, and popular Mo Willems characters. YOTTOY creations are available nationwide and in select international markets. YOTTOY is proud to work with independent booksellers, museums, specialty boutiques, gift shops, and small businesses, as well as online retailers and major department stores. We are honored to produce toys and books for Kohl’s Cares and other non-profit organizations where we can make a positive impact. YOTTOY’s smile is on every toy to share the joy and happiness that our logo reflects!
VTech Electronics North America, LLC
VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children’s development and make learning fun. With a rich 45-year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products, including prestigious Toy of the Year (TOTY) Award winners. The company also has a broad range of award-winning infant, toddler and preschool products available in 28 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech’s position as a learning authority, new products are developed with critical insights from a dedicated team of in-house learning experts. LeapFrog Enterprises, Inc. is the leader in innovative learning toys for children that encourage a child’s curiosity and love of learning throughout their early developmental journey. For more than 30 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play – turning playtime into quality time that helps children leap ahead. LeapFrog’s proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children. LeapFrog is a subsidiary of VTech Holdings Limited, which is based in Hong Kong. LeapFrog was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read.
Shanghai Jiusijiuba Cultural And Creative Co., Ltd.
Since 2024, we have been redefining trend toys.Brand Story:In 2024, under the name 9498Toys, we embarked on a journey of exploring the art of trend toys within the family of Shanghai 9498 Cultural and Creative Co., Ltd. Starting from the creative concept of ‘unpacking the N possibilities of the world,’ we are dedicated to becoming a connector between trend toy art and emotional value, delivering joy and beauty to our users. Through works that are both artistic and healing, we create surprising visual storytelling experiences for collectors, making every passion a shining point in life. We hope to accompany every collector of trend toys on a colorful visual art journey, experiencing the little moments of healing and love in life.Brand Philosophy:’Collect passion, unpack the N possibilities of the world.’
One For Fun US LLC
One For Fun is a leading manufacturer and distributor of toys, games, gadgets & more for the USA, UK, Europe and international markets. With over 50 years of experience in the toy industry, we have extensive market knowledge and a passion for what we do. That’s why we’ve won Craze of the Year more times than any other company – on top of an extensive catalogue of other award-winning products! We pride ourselves on supplying good quality, innovative and safe products for all ages. Our dedicated compliance team ensure all our products go through a rigorous safety assessment. We never launch a product until we are sure that they are up to our high standards, so they can be enjoyed by customers of all ages without having to worry about their safety. We boast having showrooms in the USA, UK and Hong Kong with excellent teams on site to help you put together visually exciting merchandising with you. Our flagship UK showroom in Glasgow shows off all of our ranges, including our exciting new products for the year ahead. Our Hong Kong Office is a showroom and a major sourcing point which allows us to have daily contact with all the factories and gives us market knowledge of all leading and upcoming trends. We are also able to source white label product for our customers over a wide range of categories exclusively for you. Come and visit our stand and meet our team so we can show you our huge selection of exciting products. The Fun starts at One!
Maxx Marketing Limited – YuMe Toys
YuMe Toys and Maxx Marketing are part of a global, fully integrated consumer products organization specializing in licensed toys, collectibles, and fan-forward retail experiences. Together, the companies deliver end-to-end capabilities across licensing, product design and development, merchandise planning, and global distribution, serving partners and retailers in more than 120 countries. Founded in 1997, Maxx Marketing operates with six strategically located offices worldwide, providing the infrastructure, scale, and operational expertise behind some of today’s most successful licensed premiums. The company is led by hands-on operators with deep roots in toys and consumer products, driven by a passion for quality, creativity, and delivering joy to fans and families around the world. YuMe Toys is the organization’s design-led brand, dedicated to creating and distributing original toys and collectibles inspired by the world’s most iconic pop culture franchises. From premium plush and innovative surprise capsules to collectible accessories and character figures, YuMe crafts immersive consumer and retail-tainment experiences that spark imagination, encourage fandom interaction, and resonate with both devoted fans and casual collectors. A trusted partner to leading entertainment brands, YuMe Toys works across major franchises including Disney, Marvel, Star Wars, Hello Kitty and Friends, Anime favorites, gaming, and more. Multi-awarded for standout design and product quality, YuMe continues to push creative boundaries while delivering compelling, retail-ready solutions for today’s global marketplace.