In 1981 Lee Holsman, Gayle, and 3 year-old Aaron moved to Albia, Iowa. In 1984, Lee wanted to start a snack food distribution business, so he went to the bank and borrowed $5,000 (his sister had to cosign for him as he was new in town). With the loan Lee purchased a Volkswagen Rabbit as his first delivery vehicle, and $3,000 worth of beef jerky and other snacks. He began by calling on taverns, then convenience stores, then truck stops, then chains of convenience stores, and finally grocery stores. He would start a route, hire a driver to deliver to those stores, and then he would go out and get more stores. He always insisted on top notch service for his customers. As Aaron got older, he would ride along with Lee. When Aaron turned 18 he began running routes, and today he handles a lot of the business himself. After many years of distributing other company’s products, Lee and Aaron decided to create their own, and the IOWA SMOKEHOUSE brand was born. Now selling in all 50 states, IOWA SMOKEHOUSE has grown to include jerky, sticks, steak bites, kippered slabs, summer sausage and more. Providing a wide range of styles, flavors, and pack sizes to meet the needs of everybody. Eventually this was followed by a unique line of all-natural jams, salsas, and pickled goods under the label Laura Beth’s. With these new and growing product lines, their customers have expanded to include many Farm and Home/Ranch stores and they now ship to major distribution centers of large corporations across the U.S. From the humble beginnings of selling and delivering products out of a Volkswagen Rabbit, Preferred Wholesale, Inc. has grown into the thriving business it is today. But it is still Lee, Gayle, Aaron and his wife Laura, driving the business. We at Preferred Wholesale still proudly insist on only high-quality products and top-notch service for our customers. | Family owned and operated premium meat snack company. We offer a true turnkey meat snack program, second to none. Beyond jerky and sticks we offer steak bites, kippered steak, stubbies, meat & cheese combo sticks, and more in a range of pack sizes from single serving to bulk. Our eye-catching, wooden covered wagon displays, loaned to qualified retailers at no charge, are a big hit with meat departments wanting an off-shelf solution to drive additional profits with a brand that doesn’t overlap the ordinary few sold from the snack aisle and check stand. | Top Quality, Delicious Meat Snacks! Tasting is Believing! | IOWA SMOKEHOUSE – Offering the finest lineup of tasty jerky and quality meat snacks nationally! The Holsman Family – Proud founders, owners and operators still today! History – Started in the Meat Snack Distribution business (Preferred Wholesale, Inc.) in 1984, providing quality snacks to retailers. From those early days of experience and key learning, IOWA SMOKEHOUSE was born in 2012! Today – IOWA SMOKEHOUSE is shipped and sold nationally across various retailer channels! | After many years of distributing other company’s products, Lee and Aaron decided to create their own, and the IOWA SMOKEHOUSE brand was born. Now selling in all 50 states, IOWA SMOKEHOUSE has grown to include jerky, sticks, steak bites, kippered slabs, summer sausage and more. Providing a wide range of styles, flavors, and pack sizes to meet the needs of everybody. With this new and growing product line, their customer base has expanded to include Farm and Home/Ranch stores, Hardware and Lumber, Sporting Goods, Grocery, Truck Stops, and many more, with products now shipping to major distribution centers of large corporations across the U.S.
ICON Meats
ICON Meats is a family & rancher-owned brand supporting over a dozen North American ranch families by providing our customers with convenient, high-quality, minimally-processed, nutrient-dense, unique meat snack products.
Guinness Steak Cuts
Guinness Steak Cuts is a premium meat snack crafted from real, whole-muscle slices of steak, slow-cooked in a traditional Guinness 0.0 marinade and oven-dried to tender perfection. Each variety—Original, Coffee, and Chocolate—delivers bold, sophisticated flavors that bring a fresh perspective to the category. Rooted in the tradition and quality of the Guinness brand, Guinness Steak Cuts offers a unique balance of indulgence and substance, elevating any occasion. | Guinness Steak Cuts is a premium meat snack that brings the equity of Guinness into a new, elevated snacking experience. Made from 100% whole muscle eye-of-round, each cut is marinated with Guinness 0.0 and slow-cooked to deliver a tender bite — distinct from traditional jerky in both texture and quality. The brand is designed to modernize the meat snack category, offering a more refined option for today’s consumer who is seeking real food, intentional ingredients, and elevated flavor. The lineup includes three varieties inspired by Guinness’ signature tasting notes: Original, Coffee, and Chocolate — each delivering a rich, savory profile with roasted depth. With a design-forward presence and strong brand recognition, Guinness Steak Cuts is built for flexible placement across snacks, beer adjacency, and entertaining occasions, helping retailers trade shoppers up while expanding beyond conventional jerky.
Grandpa Joe’s
Welcome to Grandpa Joe’s AMERICA’S FASTEST-GROWING NATIONAL DISTRIBUTOR OF CANDY, SNACKS, AND SODA At Grandpa Joe’s, we provide an extensive selection of candy, beverages, and unique treats, perfect for shops and businesses of all kinds. With over 19,000 independent retailers trusting our fun products and dependable service, we’ve become a leader in the wholesale industry. We pride ourselves on offering the latest and greatest products, from unique novelties to timeless classics. | America’s Fastest-Growing National Distributor of Candy, Snacks, and Soda At Grandpa Joe’s, we provide an extensive selection of candy, beverages, and unique treats, perfect for shops and businesses of all kinds. With over 19,000 independent retailers trusting our fun products and dependable service, we’ve become a leader in the wholesale industry. We pride ourselves on offering the latest and greatest products, from unique novelties to timeless classics. Our selection is updated weekly, with dozens of new items added regularly, ensuring your business always has access to the hottest trends and top sellers. Whether you’re looking for beverages, bulk items, nostalgic treats, or international favorites, we’ve got something for everyone.
GOURMET KINGDOM®
GOURMET KINGDOM® is a family-owned business dedicated to delivering top-notch snacks to our customers. We are committed to our products and believe in the power of handpicked ingredients. That’s why we collaborate closely with select farmers who share our vision for quality and sustainable agriculture. Each batch of our snacks is a testament to our artisanal approach through innovative flavor crafting; bringing you a snacking experience that’s both delightfully traditional and excitingly modern. Our snacks are not just delicious, they’re crafted with integrity and responsibility. Join us in savoring the difference with GOURMET KINGDOM® – where every bite is a journey of flavor and quality.
Chomps
Chomps is the fastest-growing snack brand & food brand in the U.S., with products made from the highest-quality proteins & no harmful ingredients. All Chomps sticks are made with grass-fed & finished beef, venison, or antibiotic-free turkey. Available in 1.15oz sticks and a mini-size stick, Chomps has 0g sugar & never contain soy, dairy, artificial preservatives or colors, MSG, or artificial nitrates or nitrites. Chomps is Whole30-approved, certified gluten free, & allergy-friendly. | Chomps is a minority, family-owned and operated healthy meat snack brand with products made from the high-quality proteins with no hidden, harmful ingredients. Chomps are zero sugar and never contain artificial preservatives or colors, MSG, or artificial nitrates or nitrites. Each of Chomps meat sticks are made with 100% non-GMO verified, grass-fed and grass-finished beef or antibiotic-free turkey, 10+ grams of protein, and 80-100 calories. | Chomps is setting a new standard in snacking with a commitment to real ingredients and bold, satisfying flavors. With so much conflicting information surrounding food, we realized that people want to make the best choices, but aren’t sure what is truly good for them. We decided to eliminate the guesswork and created simple snacks made with high-quality real ingredients that are thoughtfully-sourced. That’s why Chomps are made from 100% grass-fed, grass-finished beef and venison, along with antibiotic-free turkey and chicken. Each Chomps meat stick delivers 10-12 grams of high-quality protein without sugar, hormones, soy, dairy, artificial preservatives, artificial nitrates, or MSG. Seasoned with a blend of flavorful herbs and spices, Chomps provides a nutritious protein snack for the whole family. We prioritize thoughtful-sourcing, and every Chomps meat stick is free of the top 9 allergens.
Candy Cow Jerky
Candy Cow started as a small-batch obsession with one goal: make jerky that tastes ridiculous. Not better for you. Just better. What came out of that was something people couldn’t stop talking about — thin, candied brisket with a sweet snap and melt-away finish that turns snacking into an experience. Every bag is handcrafted by real people who care way too much about flavor, and it shows. What began as a family project turned into a full-blown flavor cult (we call them Snackheads). We don’t make another jerky. We make THE JERKY — built for people who know that “too good” is exactly the point.