About

About Guinness Steak Cuts Guinness Steak Cuts is a premium meat snack crafted from real, whole-muscle slices of steak, slow-cooked in a traditional Guinness 0.0 marinade and oven-dried to tender perfection. Each variety—Original, Coffee, and Chocolate—delivers bold, sophisticated flavors that bring a fresh perspective to the category. Rooted in the tradition and quality of the Guinness brand, Guinness Steak Cuts offers a unique balance of indulgence and substance, elevating any occasion. Guinness Steak Cuts is a premium meat snack that brings the equity of Guinness into a new, elevated snacking experience. Made from 100% whole muscle eye-of-round, each cut is marinated with Guinness 0.0 and slow-cooked to deliver a tender bite — distinct from traditional jerky in both texture and quality. The brand is designed to modernize the meat snack category, offering a more refined option for today’s consumer who is seeking real food, intentional ingredients, and elevated flavor. The lineup includes three varieties inspired by Guinness’ signature tasting notes: Original, Coffee, and Chocolate — each delivering a rich, savory profile with roasted depth. With a design-forward presence and strong brand recognition, Guinness Steak Cuts is built for flexible placement across snacks, beer adjacency, and entertaining occasions, helping retailers trade shoppers up while expanding beyond conventional jerky.