Wee Away’s line of industrial-strength cleaning and grooming products are biodegradable and contain natural enzymes and good “cleansing” bacteria. We are dedicated to providing animal lovers everywhere with super-effective solutions that support the health and safety of pets, their people and the environment alike. In an effort to provide the best products with the least amount of impact to the planet, we made sure our line is chemical and toxin free, Green-certified, eco-friendly and all-natural.
WearARMR
Effective, efficient, and repeatable rehab is critical to protect firefighters from their #1 killer: heart attacks from overexertion. WearARMR is the definitive firefighter rehab system designed to make rehab idiot-proof. Our simple, sustainable, scalable, and flexible system works on any incident of any size or scope, and best of all your most junior member can run it flawlessly with little-to-no training. The WearARMR kit is “rehab in a box;” it includes all of the equipment, materials, and guides you need to run the system, evaluate firefighters, and train your staff. Each kit grants access to WearARMR 100, a 30-minute training video which covers the importance of firefighter rehab, how the system works, and how to implement WearARMR in your agency. WearARMR also offers a wide range of cutting edge training programs to prepare your agency and its leaders for guaranteed success in operating firefighter rehab in the field. Topics range from hot and cold emergencies (where exactly do heat symptoms come from?) to the correct replenishment of fluids (water isn’t the best?) to rehab placement on the fireground (using VR technology).
Wayfound Mental Health Group
Before Operational Stress (BOS) is corporate division of Wayfound Mental Health Group Inc. Wayfound Mental Health Group, and its predecessor companies, have served Public Safety Personnel (PSP) in Canada since 1999. Developed in 2018 by Wayfound CEO, Dr. Megan McElheran, BOS encompasses a suite of research-backed, proactive, resiliency-based training programs designed specifically for public safety and other trauma exposed professionals. Recognizing a universal need for services of its kind, BOS expanded into the United States in 2022 and has grown to become an international mental health education provider focused on innovation in mental health program development and delivery. The mental health professionals at BOS bring years of experience working with trauma exposed professionals.
Ware Pet Products
Founded in 1993 and still privately owned, Ware is an innovative leader in the pet industry supplying some of the most fun cat, small animal, dog, bird, & poultry products to our valued customers.
Ward No Smoke Filter Systems
Ward Filter Systems has been manufacturing and installing our NO SMOKE direct source capture, apparatus-mounted automatic diesel exhaust removal systems since 1987. Our products meet and exceed standards set forth by OSHA, NIOSH and NFPA. The original NO SMOKE system was originally designed in the 1980’s and is the system needed for vehicles with engines built prior to 2007. NO SMOKE 2 was developed in 2006 to meet exhaust removal needs for vehicles with engines built with 2007 and newer EPA emission compliant components. We are committed to the health, safety, and well-being of the men and women in the fire service, specializing in the mitigation of harmful diesel exhaust effects. Our No Smoke filter systems are apparatus mounted, allowing for portability and indoor protection, greater flexibility for movement of an apparatus within the station, and on-scene protection. Our goal is always to provide firefighters with the tools they need to protect themselves. The No Smoke filtration technology provides the best and only vehicle mounted exhaust protection available.
Ward Diesel Filter
Ward Filter Systems has been manufacturing and installing our NO SMOKE direct source capture, automatic diesel exhaust removal systems since 1987. Our No Smoke filter systems are apparatus mounted, allowing for portability and indoor protection, greater flexibility for movement of an apparatus within the station and on-scene protection.
Wagging Dog Bakery
Puppin’ Mini Cupcakes aren’t just another pet treat — they’re an incremental revenue engine for operators who win on attachment sales.At the National Restaurant Association Show, we’re introducing a product built for coffee shops, pizza counters, convenience stores, and microbreweries—where the real money isn’t the core item, it’s the add-on.Today’s customers aren’t just buying for themselves. They’re walking in with their dogs, thinking in “treat moments.” Puppin’ turns that moment into a paid SKU: a premium, human-grade mini cupcake designed specifically for dogs, with simple, recognizable ingredients and a format that immediately signals indulgence.Why it works in your environment:• Built for attachment sales – “Coffee for you, Puppin for your dog,” “Pizza night, don’t forget your pup,” “Beer for you, treat for them.”• Impulse-ready – countertop jars, merch tables, or register placement drive grab-and-go decisions• Zero operational friction – shelf-stable, no prep, no refrigeration, no waste• High emotional ROI – customers don’t hesitate; it’s a feel-good add-on that converts instantlyWhy your customers buy:• Dogs are already with them—drive-thru, patio, taproom, walk-up window• Replaces the free “pup cup” with a monetized, premium alternative• Social-ready, giftable format (birthdays, gotcha days, everyday moments)• Clear, simple ingredient deck that aligns with premium expectationsWhy it stands out:• Visually disruptive—breaks the “brown biscuit” monotony• Designed for trial—small, affordable, high-perceived value• Proven to drive incremental spend without slowing throughputWe’re not another me-too bone in a bag.We’re the cupcake that wags back—and the add-on your customers didn’t know they’d pay for. | Wagging Dog Bakery is redefining dog treats with products designed to create joyful moments between dogs and their owners. Our signature Puppin Mini Cupcakes and Happy Stackers combine human-grade ingredients, playful bakery-inspired formats, and eye-catching packaging that stands out on shelf. Built for trial, gifting, and everyday indulgence, Wagging Dog Bakery turns ordinary treat time into a celebration dogs and their humans both love.
W&B New York
W&B New York is a wellness focused company offering LED light technology designed to support everyday comfort and recovery for both pets and humans, featuring a pet LED light that is safe, non invasive, and easy to use at home while also being suitable for human use, with an emphasis on simple, practical light based support for overall well being and daily care.
VPET USA
VPET offers the industry’s quickest, most effective and flexible approach to manufacturing custom and stock PET plastic containers. We bring a technological dimension to PET plastic manufacturing that sets us creatively and productively apart from the competition, giving our customers a distinct advantage for choice, quality and speed to market.
Vital Pet Life
Vital Pet Life, founded in 2017, is a purpose-driven brand focused on leveraging the power of omega fatty acids from fish oils and glucosamine to create skin and coat supplements for pets. Their Vital Probiotic & Vital Hip & Joint proprietary powder blends are launching at Global Pet Expo. With a mission of sustainability, trust through transparency, and animal advocacy, this certified WBENC woman-owned business is a member of the Sustainable Pet Coalition, rePurpose Global, and is MSC certified sustainable & ORIVO origin certified.