Smith Brands is a U.S.-based toy, game, and novelty company focused on one clear goal: creating products that deliver big reactions, shared laughter, and memorable moments. With a growing reputation for highly giftable, instantly understood items, Smith Brands designs retail-ready products that perform across toy, gift, novelty, and impulse purchase environments—built for quick shopper comprehension, strong turnover, and repeat demand. At Toy Fair New York (Booth 6909), Smith Brands will be showcasing its expanding lineup and inviting buyers, media, and partners to experience a major new product debut the team is especially excited to unveil in person. The brand’s approach blends timeless humor and classic play patterns with modern merchandising sensibilities—resulting in products that are easy to place, easy to explain, and hard to resist. A core pillar of the portfolio is the Laughing Smith® collection: an assortment of high-velocity prank and gag items designed to drive impulse conversion and repeat traffic. The lineup includes crowd-pleasing favorites such as prank golf balls, fake lottery tickets, novelty toilet paper, and other “grab-and-go” items that fit naturally at checkout, on endcaps, in seasonal displays, and in novelty sections. Laughing Smith® products are built around simple concepts that customers immediately “get,” making them strong candidates for retailers looking to refresh impulse sets with proven, reaction-driven merchandise. One of the brand’s most recognized products is WET FARTS®, a viral prank favorite that has generated 200+ million social media views across brand content and fan sharing. After years of sustained direct-to-consumer demand, Smith Brands is expanding WET FARTS® and the broader Laughing Smith® assortment into wholesale, giving retailers access to items backed by strong awareness and an engaged audience that actively seeks them out. For retail partners, this means the opportunity to stock products that already have momentum—supported by consistent online visibility and a loyal customer base that buys for the laugh and comes back for more. Smith Brands welcomes retailer and media meetings at Booth 6909 and looks forward to connecting with partners seeking high-conversion impulse items and big-reaction products that keep customers smiling—and coming back.
Slant Six Private Label
Slant Six is a small minimum, fast turn time private label company. We specialize in fully custom apparel, clothing and accessory offerings. Custom Straw Hats, Towels, Performance Shirts, Fishing Shirts and towels, Woven Shirts, Shorts, Flannels and so much more…. THIS IS CUSTOM
Simms Fishing Products
Since 1980, Simms’ commitment has remained the same — to deliver gear that inspires the world to fish. By reimagining what’s possible, Simms offers groundbreaking gear built to fish harder and go farther. As fishing has advanced, so too has Simms — into a cutting-edge design and manufacturing hub where innovators converge to form a diverse, creative family.
Siesta Drinkware & Souvenirs
We specialize only in Top Quality Products; all type of cups and souvenirs, we stand by the highest level of quality control, 100% guarantee. Inventory in stock all the time, you get your product exactly when you need it and as you need it. Reorder at any time, why leave your shelf empty? With Siesta you don’t waste a day on sales, we team up with you to increase and maintain top sales during the whole season and even when the season is off. Add your logo or name drop with no additional fee! Low minimums and fastest customization done in house. Just place your order and you’ll get it from our headquarters in Florida by the date you really need it to start rolling those sales up and up. | We specialize only in Top Quality Products; we stand by the highest level of quality control, 100% guarantee. Inventory in stock all the time, you get your product exactly when you need it and as you need it. Reorder at any time, why leave your shelf empty? With Siesta you don’t waste a day on sales, we team up with you to increase and maintain top sales during the whole season and even when the season is off. Add your logo or name drop with no additional fee! Low minimums and fastest customization done in house. Just place your order and you’ll get it from our headquarters in Florida by the date you really need it to start rolling those sales up and up.
Scentco Inc.
Scentco Inc. is based in Southern California with its origin based on their Smencils gourmet scented pencils- a product that has gained popularity due to its uniquely authentic scents that exceed expectations. With decades of experience in developing these scent technologies, today Scentco Inc. is focused on applying these advancements to a wide range of multi-sensory toy and stationery products including their newly released Geladough scented fidget dough and Fart Monsters scented plush.
River Collective Co.
The mission of River Collective Co. is to help address the ever-increasing challenge of river and ocean conservation throughout the United States and beyond. Worsening drought, growing demand, and accelerating climate change threaten our vital river systems and oceans. 20% of our revenue flows back into local nonprofits! | Based in Steamboat Springs, Colorado, River Collective Co. is an independent design company with a mission to sell conservation through designing and creating distinctive, water-inspired decals that celebrate rivers, oceans, and the outdoors lifestyle. We’ve donated over $140,000!