Wip is a pioneering brand creating a new category: energy pouches. Made with natural caffeine, essential vitamins and minerals, and zero sugar, Wip packs big energy and next-level taste in a convenient, pocket-sized pouch. Designed to meet the demands of today’s on-the-go energy consumer who expects more from their energy. Bold flavors. Two caffeine strengths. Anytime convenience. Wip is redefining energy. | Wip is a new energy brand shaking up the category by redefining how caffeine is consumed. By combining the convenience of oral pouches with natural caffeine, vitamins & minerals, and zero sugar, Wip meets rising wellness demand in a $120B market. Wip is built for consumer’s lifestyles: it’s discreet, pocket-sized, and perfect for life on the go. Available in three bold flavors.
That’s It Nutrition
Thatâs it., maker of the #1 fruit bar in America, is an LA-based healthy snacking company founded in 2012 by Dr. Lior Lewensztain and driven by a mission to help people eat more fruit. Today, Thatâs it. is recognized as a trusted leader in better-for-you snacking, offering convenient, allergy-friendly products made with six real ingredients or fewer. Free from added sugar, sugar alcohols, natural or artificial flavors, and artificial colors, every snack is made with 100% real fruit and provides natural fiber from fruit. In 2025, the brand delivered more than a quarter-billion fruit servings and expanded beyond Fruit Bars into Minis, toddler snacks, confections, and, most recently, higher-fiber and higher-protein snacks. Thatâs it. snacks are available in more than 85,000 retail doors nationwide, including Costco, Samâs Club, Walmart, Target, Kroger, and Whole Foods, and are also available onboard multiple airlines. | Since 2012, That’s it. has been innovating the natural foods category with its portfolio of simple and nutritious plant-based snacks made from real, whole foods. All That’s it. products transparently contain six real ingredients or less, no natural or artificial flavors & colors, sugar alcohols, and free of the top 12 allergens.
SwiftScale Retail Distribution
Leading retail sales firm offering end-to-end integrated solutions to bring new, innovative and high-performing offerings to retailers to maximize category performance and drive long-term, sustainable sales. We act as a strategic retail growth partner, bridging the gap between manufacturers and retailers to ensure successful, long-term partnerships. Categories Include: Candy (Premium, Seasonal, Nostalgia, BFY), Snacks, General Merchandise, Outdoor Living, Cleaning, Air Care and more.
Strategy & Execution Inc
Strategy & Execution Inc. is a strategic executive management firm, consultancy, and national broker specializing in consumer products goods, both branded and private label. Expertise in beverage, snacks, and overall CPG Brands or projects from inception to the shelf. | Strategic Consulting, Executive Team & Marketing Solutions for CPG Brands – From concept to shelf, we help consumer packaged goods (CPG) brands navigate every stage of growth. Our hands-on expert consulting team specializes in crafting custom go-to-market strategies that reflect your unique vision and drive real results. Visit us at Booth: N1857 to learn more!
REDCON1
REDCON1 is America’s Energy and Supplement brand. Since its inception in 2016, REDCON1 has been a company with a deeply ingrained purpose. The very name ‘REDCON1’ is inspired by the military term for the highest state of readiness, reflecting our commitment to excellence and preparedness. This dedication to patriotic values is woven into the fabric of our brand identity — from product names to our visual branding to our monthly military charity support and donations. REDCON1 is a mission-based company founded on a simple principle: to create the highest—quality performance beverages and supplements for people who need to get the most out of their workouts and workdays. We are available through DSD with Production Facility Locations in Florida and Texas. With a prominent global footprint, REDCON1 is primarily based in the United States, but our reach extends to over 80 countries through robust distribution networks. Our products are readily available across trusted national retailers, including Walmart, CVS, Walgreens, Vitamin Shoppe, GNC, HEB, Publix, and more. We tailor our product assortment to meet the unique demands of each retail channel. REDCON1 pioneered the transparent label movement, ensuring consumers can confidently purchase products whose ingredients are clearly labeled and verified by third-party testing. Our marketing strategy utilizes a comprehensive 360-degree approach, supporting an omni-channel presence that combines traditional and digital marketing efforts. Central to our strategy is an evergreen ‘clicks-to-bricks’ approach, which actively drives new and loyal customers into our retail partners’ stores. This is achieved by consistently producing and refreshing organic and paid media content and advertising, highlighting our retail partners, and increasing local awareness of our product availability. | REDCON1 stands at the forefront of the sports nutrition industry, committed to providing consumers with the highest quality supplements and performance drinks. Known for its gold standard in product development and dedication to innovation, REDCON1 continues to redefine excellence in nutrition and readiness, helping everyone around the world achieve their peak performance. | REDCON1 Energy High Performance Energy
Quantum Energy Square
Quantum Energy Square, get the lift of an energy drink, plus the nutrition of a wholesome snack. More than a bar. Better than an energy drink.
Morinaga America, Inc. HI-CHEW / CHARGEL
Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW®, Chargel™ and most recently released HI-SOFT™ Salted Caramel Chews in the United States. HI-CHEW®, the immensely fruity, intensely chewy candy, is offered in sticks, peg bags, stand-up pouches, and newly released HI-CHEW® Bites. In total, the brand offers over 30 flavors nationwide. Chargel™, a uniquely gel-textured beverage, aims to provide consumers with a caffeine-free alternative to traditional energy drinks.
Mondelez International
Mondelēz International empowers people to snack right in over 150 countries around the world. We’re leading the future of snacking with iconic global and local brands such as Oreo, belVita , Ritz; Chips Ahoy!, Tate’s, Clif Bar;Toblerone, Swedish Fish and Sour Patch Kids candy to name a few. Snacking made right: The right snack, at the right moment, made the right way! | Mondelēz International empowers people to snack right in over 150 countries around the world. We’re leading the future of snacking with iconic global and local brands such as Oreo, belVita , Ritz; CLIF Tate’s, Toblerone chocolate; Swedish Fish and Sour Patch Kids candy to name a few. Snacking made right: The right snack, at the right moment, made the right way! | Mondelēz International empowers people to snack right in over 150 countries around the world. A Global Snacking powerhouse that creates snacks that are right for a delicious bite, for your well-being, and for our planet! We’re leading the future of snacking with iconic brands such as Oreo, belVita, Ritz; Chips Ahoy!, Triscuit, Sour Patch Kids, Perfect Bar, Tate’s, Swedish Fish and Clif to name a few. Snacking made right: The right snack, at the right moment, made the right way! | Mondelēz International empowers people to snack right in over 150 countries around the world. A Global Snacking powerhouse that creates snacks that are right for a delicious bite, for your well-being, and for our planet! We’re leading the future of snacking with iconic brands such as Oreo, BelVita, Ritz; Chips Ahoy!, Triscuit, Wheat Things, Sour Patch Kids, Swedish Fish,Toblerone, and Clif Bar to name a few. Snacking made right: The right snack, at the right moment, made the right way