Backlight is a global media technology company that dramatically improves every stageof the video and entertainment content lifecycleâfrom creation through monetization. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight. â¨â¨ | Backlight is the creative operations platform built for modern media teams. We help broadcasters, studios, sports leagues, and brands manage, repurpose, and distribute high-volume video and live contentâfaster and with fewer tools.Our modular platform brings together Iconik for media asset management, review, and collaboration, and Wildmoka for live clipping and social publishingâcreating a single, integrated ecosystem with scalable cloud storage. From ingest to archive, from live highlights to multi-platform distribution, Backlight streamlines the workflows that power todayâs broadcast and digital operations.Trusted by leading media organizations worldwide, Backlight enables teams to centralize content, automate repetitive tasks, connect directly to social and OTT platforms, and unlock more value from every asset. Whether youâre producing live events with Wildmoka, managing vast content libraries with Iconik, or distributing to hundreds of destinations, Backlight helps you do more with moreâmore content, more channels, and more opportunity. Backlight also powers Celtx, Ftrack, and Zype.
Backblaze
Backblaze is the cloud storage innovator delivering a modern alternative to traditional cloud providers. Let’s discuss how our secure, high-performance solutions can help you produce, store, protect, share, and stream your media more easily and affordably. Customers including the Philadelphia Eagles, Fortune Media, and Plex appreciate that Backblaze integrates seamlessly with leading production hardware and software, and offers free egress up to 3x monthly storage. Backblaze’s Event Notifications service won NAB Product of the Year in 2024 for uniquely helping media professionals streamline their workflows across best-in-breed tech stacks. | Backblaze gives businesses the freedom to innovate without limits by removing the barriers of lock-in, complexity, and cost. Our high-performance cloud object storage accelerates AI workflows, powers data-heavy applications, streamlines media management, and protects critical data. As an award-winning independent cloud, we provide unparalleled levels of interoperability that enable over 500,000 of our customers to reach and serve hundreds of millions of end users in 175 countries around the world.
Backbone Broadcast
Backbone Broadcast develops cloud-native audio infrastructure for sports, media, and live event environments.At NAB26, we are showcasing a deterministic, ultra-low latency, multi-channel in-venue audio architecture that delivers synchronized play-by-play, descriptive audio, and auxiliary feeds directly to audience smartphones via bonded Wi-Fi and cellular networks—without dedicated hardware or RF distribution systems.Our platform operates on the physical connectivity infrastructure you already have—whether recently upgraded or legacy Wi-Fi and 4G/5G deployments—because the system is architected in the cloud, not in the venue.Built on a microservices-based architecture with a broadcast-informed timing model designed for synchronized delivery at scale, the platform maintains consistent audience experiences across large device populations inside physical venues.Beyond in-venue delivery, the same infrastructure powers remote production, station automation, multi-location collaboration, IP distribution, and event-based pop-up channels—enabling rights holders to virtualize studio operations while maintaining broadcast discipline.Backbone Broadcast has powered professional sports networks, national media brands, and distributed production teams for more than a decade. We deliver scalable, OpEx-driven audio infrastructure that reduces capital expense, increases operational agility, and expands accessibility and monetization opportunities.
BACKBONE GLOBAL COMPANY LIMITED
Backbone Networks Corporation – The Future of Live Sports Audio with Backbone SoundSystem LiveBackbone Networks Corporation slashes operating expenses for broadcasters with cloud-based virtualization. Our “Your Station Anywhere” technology enables studio-quality remote broadcasting via smartphones, multi-line call-ins, and seamless automation—all without traditional hardware.NEW for 2025 — Ultra-Low Latency In-Stadium/Arena Play-by-Play Audio for Fans on PhonesFor sports and news networks, Backbone delivers unparalleled fidelity, advanced streaming, live assist, and effortless syndication. Now, we introduce Backbone SoundSystem Live (BSL)—our revolutionary low-latency, real-time audio solution for in-venue sports fans.️ For stadiums & arenas: BSL delivers instant, high-fidelity commentary to smartphones with near-zero delay, transforming the fan experience while unlocking ADA accessibility and new sponsorship opportunities.️ For broadcasters & rights holders: BSL integrates with Backbone Radio, Backbone Talk, Backbone CoHost, and Backbone Syndicate to power studio-quality, geofenced, real-time audio—keeping fans engaged and advertisers connected. See BSL in action at NAB 2025! Be among the first to adopt the future of live sports audio and revolutionize fan engagement with Backbone SoundSystem Live. TV Networks & Broadcasters: Ask us about Backbone for your remote cloud IFB needs. | Brands:Wavebone Studio Furniture
B&H-The Studio
The Studio-B&H is a unique service-based environment dedicated to providing comprehensive solutions to all professional media markets. The Studio and its state-of-the-art Technology Center offer unmatched access to high-end technology as well as a superior level of expertise in all aspects of digital cinema, live broadcast production, post-production, virtual production, emerging technologies and their related digital workflows. The Studio has assembled a highly skilled team of accomplished professionals to provide solutions for nearly any media environment. These solutions include technology demonstration, testing and experimentation as well as a wide range of system design services and integration for all vertical segments of the media industry, from independent filmmakers to major broadcasters. | Since 1973, B&H has catered to professionals with an eye for quality, value, and great service. Our B2B team streamlines the procurement process for customers across the Government, Education, and Corporate sectors. With our competitive pricing, massive in-stock inventory, quick turnaround and exceptional service & support, we’re proud to be a preferred supplier for our customers’ photo, video, audio, broadcast, IT and AV needs.
ATTO Technology
ATTO Technology is a globally recognized leader in high-performance storage and network connectivity solutions, helping organizations maximize the value of their data with reliable, low-latency infrastructure.With nearly 40 years of innovation, ATTO designs and manufactures a broad portfolio of connectivity products—including Fibre Channel and SAS HBAs, high-performance Ethernet NICs, intelligent protocol bridges, NVMe solutions, and Thunderbolt™ adapters—to power demanding, data-intensive workflows.ATTO products are built to deliver fast, consistent data movement and smooth streaming for modern production and post environments, from edit bays and shared storage to enterprise and cloud-connected pipelines.Learn more at atto.com.
ASUS Global Pte. Limited
A Glimpse into Tomorrow’s Tech: Discover ASUS ProArt solutions at the 2026 NAB ShowBooth #N3032Las Vegas Convention Center (LVCC) North Hall,Las Vegas, NV, USAThe 2026 NAB Show Centennial will be the pinnacle for all in the global broadcast, media and entertainment industry. ASUS ProArt welcome all attendees from across the spectrum of industry professionals to visit our booth and experience our next generation innovations and products. We also partner with several industry-leading experts to showcase the catalyst for future productions.ProArt Masters TalksASUS ProArt is bringing the ProArt Masters Talks to the 2026 NAB show. In the spirit of ProArt’s mission, “A Glimpse into Tomorrow’s Tech,” the event brings industrial experts, individual professionals, and communities together to share the latest trends, cutting-edge technologies, as well as practical workflows and tools in the field.Join ASUS ProArt at the 2026 NAB Show
ASRock Rack Inc.
ASRock Rack Inc., established in 2013, specialized in the field of Cloud Computing server hardware. While inheriting ASRock’s design concepts, “Creativity, Consideration, Cost-effectiveness”, the company is dedicated to bring the Server Industry out of the box thinking with the passion to innovate. Leveraged by ASRock’s growing momentum and distribution channels, this young and vibrant company targets at the booming market of Cloud Computing, and commits to serve the market with user friendly and eco friendly Do It Yourself Server hardware, featuring flexible and reliable products.
Askey International Corp.
Askey Computer Corporation is headquartered in Taipei,Taiwan with offices across the globe and within North America.Founded in 1989, Askey Computer Corporation is a memberof AsusTEK (Asus) Computer Inc., and leveraging 35 years oftelecommunication development has created an industryleading portfolio of global 5G and private 5G end-to-endnetwork solutions for modern business environments toenhance their digital transformations. As a manufacturer ofrugged mobile computing solutions since 2001, Askey hasproduced over 20M mobile devices to date and has helpedshape Enterprise mobile computing.