About

About Backlight Backlight is a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle—from creation through monetization. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight. 

 Backlight is the creative operations platform built for modern media teams. We help broadcasters, studios, sports leagues, and brands manage, repurpose, and distribute high-volume video and live content—faster and with fewer tools. Our modular platform brings together Iconik for media asset management, review, and collaboration, and Wildmoka for live clipping and social publishing—creating a single, integrated ecosystem with scalable cloud storage. From ingest to archive, from live highlights to multi-platform distribution, Backlight streamlines the workflows that power today’s broadcast and digital operations. Trusted by leading media organizations worldwide, Backlight enables teams to centralize content, automate repetitive tasks, connect directly to social and OTT platforms, and unlock more value from every asset. Whether you’re producing live events with Wildmoka, managing vast content libraries with Iconik, or distributing to hundreds of destinations, Backlight helps you do more with more—more content, more channels, and more opportunity. Backlight also powers Celtx, Ftrack, and Zype. Backlight is a global media technology company that dramatically improves every stageof the video and entertainment content lifecycle—from creation through monetization. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight. Backlight is the creative operations platform built for modern media teams. We help broadcasters, studios, sports leagues, and brands manage, repurpose, and distribute high-volume video and live content—faster and with fewer tools.Our modular platform brings together Iconik for media asset management, review, and collaboration, and Wildmoka for live clipping and social publishing—creating a single, integrated ecosystem with scalable cloud storage. From ingest to archive, from live highlights to multi-platform distribution, Backlight streamlines the workflows that power today’s broadcast and digital operations.Trusted by leading media organizations worldwide, Backlight enables teams to centralize content, automate repetitive tasks, connect directly to social and OTT platforms, and unlock more value from every asset. Whether you’re producing live events with Wildmoka, managing vast content libraries with Iconik, or distributing to hundreds of destinations, Backlight helps you do more with more—more content, more channels, and more opportunity. Backlight also powers Celtx, Ftrack, and Zype.