Orange Amps | Orange Amplification has been a pioneering force in guitar and bass amplification since 1968. It has built a reputation for delivering innovative technology with uncompromising attention to detail and quality. Globally regarded as the best British guitar amplifier manufacturer for both design and build, Orange dominates the world’s stages and studios. Iconic performers as diverse as Jimmy Page, Stevie Wonder, James Brown, Fleetwood Mac, Oasis, Madonna, Slipknot’s Jim Root and Rush’s Geddy Lee are proud to stand in front of the unmistakable equipment and rely on its unique tone. | Orange Amps is a pioneering British audio brand renowned for its bold innovation, unmistakable design and uncompromising commitment to quality. Founded in London in 1968, Orange has spent nearly six decades shaping the sound of modern music, earning a global reputation for delivering powerful, character-rich audio solutions trusted by musicians and listeners alike. Best known for its iconic guitar and bass amplifiers, Orange combines classic analogue warmth with forward-thinking engineering to create products that perform flawlessly on stage, in the studio and beyond. Each amplifier is built with meticulous attention to detail, reflecting the brand’s dedication to durability, reliability and sonic excellence. This distinctive approach has defined the celebrated “British Tone” — a sound that is instantly recognisable, harmonically rich and endlessly inspiring. Beyond professional amplification, Orange has expanded its expertise into a diverse range of original and inventive consumer audio products. From headphones and portable speakers to turntables and hi-fi systems, Orange brings the same philosophy of craftsmanship, innovation and bold aesthetic to playback as it does to performance. Every product is designed to deliver engaging, high-quality sound while standing apart visually in a crowded market. Orange’s sonic legacy is underscored by an extraordinary roster of artists who have built their tone using Orange gear across generations and genres. Legends such as Jimmy Page, Stevie Wonder, James Brown, Fleetwood Mac, Oasis, Madonna, Jim Root and Geddy Lee have all trusted Orange to deliver their sound on some of the world’s biggest stages and most influential recordings. This enduring artist endorsement speaks not only to Orange’s heritage, but to its continued relevance in a constantly evolving audio landscape. Today, Orange Amps remains proudly British and fiercely independent, blending heritage with innovation to push the boundaries of audio design. Whether amplifying live performance or enhancing everyday listening, Orange continues to create products that inspire creativity, celebrate individuality and deliver sound with unmistakable character. Head to the Orange Booth – 5210, Hall D for your chance to win a Rockerverb 50 MKIII at NAMM 2026.
MXL
MXL’s products are designed to provide both remarkable sound reproduction and an attractive aesthetic to an extensive global creative community. The company is independently owned and operated and pursues excellence in design, and quality is at the core of its operations. All microphones are designed, engineered, and tested at their headquarters in Torrance, California.
Music Roadtrip
Music Roadtrip, a “Travel App for Music Fans,” giving users a roadmap to the best venues, record stores, festivals, landmarks, and other points of musical interest across the U.S. Developed by lifelong music-lovers, Music Roadtrip taps into the growing music tourism movement—recently described by Forbes as one of today’s fastest-rising travel trends. As more travelers plan trips around concerts, festivals, and music history, the app offers a curated, map-based guide to local scenes and must-see stops along the way. Whether its a legendary venue, a great local record store, or a stop you wouldn’t know to look for otherwise, the idea is to give music fans a better way to explore destinations through the music that defines them. Key features include curated itineraries highlighting the best music destinations in a city or region; live concert and festival listings with ticketing access; and discovery tools for record stores, music-themed shops, eateries, and bars connected to local scenes. Users can explore arts, culture, and music history through museums, historical markers, and landmark locations, all surfaced through a live, map-first experience. Additional tools support the journey along the way, including music previews tied to artists and events, lodging recommendations with music history or themes, ride-booking integrations for getting to shows, and partner reviews for places to eat, shop, and visit. For deeper exploration, the app also offers local guides, newsletters, and social content focused on music travel, with optional augmented reality tours and interactive experiences planned for future releases.
Mogami Cable
Brands:Mogami Cable | Marshall Electronics | Mogami Overdrive, Platinum, Gold, CorePlus and Silver Cables are trusted by music professionals worldwide. Mogami is the most respected cable for electric guitar, acoustic guitar, bass guitar and cable for Keyboards and Pedals
Messe Frankfurt
With China becoming the second-largest consumer market in the world, its business opportunities are multifold. Global buyers crowded into Music China to source for the latest market’s favorites. Welcome to Music China on 28-31 October 2026 in Shanghai.
Mercury Magnetics Corporation
Since 1954, Mercury Magnetics has been the benchmark for American-made audio transformers. Handcrafted in Canoga Park, California, Mercury transformers are trusted by amplifier builders, recording studios, and musicians worldwide for their unmatched tone, reliability, and performance. Beyond our legendary audio designs, we provide custom engineering services for a wide range of transformer applications — from audio to automotive to industrial and specialty power. Every Mercury product reflects our core belief: great engineering and great tone come from the same commitment to detail.
Magnatone
The Magnatone brand was first established in 1937 in Los Angeles, CA. The company is most famous for inventing and patenting the stereo pitch-shifting vibrato effect using a non-moving part. Legendary artists such as Buddy Holly, Lonnie Mack, Jeff Beck, and Robert Ward have all used Magnatone. Magnatone Amplifiers was revived by Ted Kornblum in 2007, and today the company manufactures high-end boutique tube guitar amplifiers made in the USA. Guitarists including Billy Gibbons, Slash, Neil Young, Jason Isbell, Brandi Carlile, Lukas Nelson, Charlie Sexton, and Neko Case are just a few of the artists who play Magnatone.
Magnatone
The Magnatone brand was first established in 1937 in Los Angeles, CA. The company is most famous for inventing and patenting the stereo pitch-shifting vibrato effect using a non-moving part. Legendary artists such as Buddy Holly, Lonnie Mack, Jeff Beck, and Robert Ward have all used Magnatone. Magnatone Amplifiers was revived by Ted Kornblum in 2007, and today the company manufactures high-end boutique tube guitar amplifiers made in the USA. Guitarists including Billy Gibbons, Slash, Neil Young, Jason Isbell, Brandi Carlile, Lukas Nelson, Charlie Sexton, and Neko Case are just a few of the artists who play Magnatone.
Lyon & Healy
Brands:Paoletti Guitars, Red Sound, Marconi Lab, Magneto Guitars, Acus Sound Engineering, Batson Guitar Co., Dophix Handmade Guitar Effects, SIM1 Sound Imprinting, Delta Harp, Lyon & Healy | Lyon & Healy Corporation | Founded in 1864, Lyon & Healy is a leading American manufacturer of premium concert harps and a global distributor of high-end guitars and musical instruments. From handcrafted orchestral harps to boutique electric and acoustic guitar brands, we bring exceptional craftsmanship and world-class service to musicians worldwide.