About

About White Stuff It’s been 40 years since White Stuff was born on the slopes of the French Alps. Our founders, George and Sean, had the idea of selling T-shirts to fund their ski bum lifestyle. (The “white stuff” is snow, in case you were wondering.) Which means we’ve had 40 years of doing stuff differently. We’re all about unique clothes, thoughtfully designed in house. And trying to do the right thing by the planet and its people. Like using more sustainable materials whenever we can. We’re about standing up for what we believe in and supporting others to stand up too. Championing the independent spirits. The ones who run their own race. We keep an eye on trends but we don't just follow fashion. We want our stuff to be worn season after season. And we think it's good to stand out from the crowd.