About

About Viyella Viyella: Over a Century of Innovation in Menswear Established in England in 1784, Viyella is one of the world’s oldest and most respected textile brands. Viyella made history in 1894 by pioneering the first branded fabric: a unique blend of merino wool and long-staple cotton. This innovative fabric combined the warmth and resilience of wool with the softness and breathability of cotton, setting a new standard for comfort and durability in shirting and knitwear—a legacy that continues today. Classic Menswear, Timeless Appeal Viyella’s collections are dedicated to traditional menswear, offering: - Sport Shirts (our best-selling category) Offers a selection of Made in Canada shirts. - Knitwear including 100% merino wool basic sweater collection - Outerwear The brand’s timeless designs, premium fabrics, and meticulous finishing appeal to discerning men who value both comfort and sophistication. Viyella garments are known for their classic patterns, elegant color palettes, and enduring construction, making them a mainstay in upscale retail environments.