About

About Vino by Vivid Commerce Vino is a modern platform designed to transform how wineries manage their wine clubs, tasting rooms, and customer relationships. Built with simplicity and flexibility at its core, Vino streamlines club billing, point of sale operations, inventory tracking, and customer engagement, giving wineries a unified system that feels intuitive from day one. What sets Vino apart is its open, processor agnostic architecture. Instead of locking wineries into a single merchant services provider, Vino seamlessly integrates with a wide range of third party payment processors. This freedom empowers wineries to maintain existing processor relationships, secure better rates, and choose the financial partner that best aligns with their business needs. By supporting multiple processors through standardized APIs and flexible payment routing, Vino ensures smooth transactions without added friction. Vino delivers powerful tools, operational clarity, and total payment flexibility, helping wineries grow on their own terms.