About

About TruRating Inc. TruRating is a retail performance platform built to help leading brands drive execution and deliver results across every channel. By capturing verified customer feedback at scale—both in-store and online—TruRating enables retailers to measure how operational decisions impact real customer behavior. From optimizing associate performance and store operations to refining digital journeys, TruRating gives leadership teams the visibility they need to take fast, confident action that lifts revenue, enhances loyalty, and improves the experience where it matters most. At the heart of TruRating is a simple consumer promise: to give every customer a voice. By allowing shoppers to rate their experience quickly, easily, and anonymously at checkout, TruRating makes feedback a seamless part of the customer journey. And with every response contributing to charitable giving, customers know their voice not only makes a difference to their favorite brands—it does good in the world, too.