About

About Taiwan Excellence The Taiwan Excellence Awards were established in 1993 by Taiwan's Ministry of Economic Affairs (MOEA) to recognize and celebrate the exceptional achievements of Taiwan's most innovative products. Each year, eligible products go through a rigorous selection process that assesses their products based on four important factors: research and development, design, quality, and marketing with the key criterion of being Made in Taiwan. The Taiwan Excellence mark has gained global recognition as a prestigious symbol of quality and design, effectively showcasing Taiwan's impressive product innovation. For more information, please visit https://www.taiwanexcellence.org/en TAITRA is Taiwan's leading trade promotion organization. At SEMA, TAITRA aims to promote collaboration between Taiwan Excellence Award-winning brands and the U.S. automotive industry to enhance the driving experience for American consumers.