About

About Simply & FRSH Scents FRSH Scents® is a fast-growing global brand of premium car air fresheners, created to elevate journeys through bold design, luxury fragrances, and sustainability. Developed in the UK with scents crafted by French perfumers, our products are managed globally with HQ in Hong Kong, sourcing in China, and distribution across Europe, Asia, and beyond. Every product is Certified Plastic Neutral via The Plastic Bank, funding the removal of 3 plastic bottles’ worth of waste per item, helping cut ocean-bound plastic and support vulnerable communities. To date, we’ve helped collect over 160,000 kg of plastic, or 8 million bottles. Our recyclable packaging, innovative collections, and wide formats — from paper cards to sprays and diffusers — deliver style and impact. Alongside our branded ranges, we provide turnkey private label services for retailers, trusted by major names including Gumball 3000®. FRSH Scents® makes life’s journeys better while driving positive change.