About

About Pica Marketing Group Pica Marketing Group is a creative-first, women-owned branded merchandise and marketing agency that helps wineries, brands, and tasting rooms turn everyday promotional items into memorable brand experiences. We specialize in promotional merch, custom apparel, corporate gifting, trade show giveaways, and experiential merch that people actually want to keep—and use. From wine expos and distributor meetings to tasting room retail, wine club gifts, VIP kits, and new release campaigns, we help brands stand out in crowded rooms and crowded inboxes. At Pica, we believe great merch starts with a great idea. We don’t lead with catalogs—we lead with strategy, creativity, and a deep understanding of how branded merchandise supports sales, marketing, and brand storytelling. Our team partners closely with marketing directors, brand managers, and tasting room managers to create thoughtful, on-brand solutions that feel intentional, elevated, and just a little unexpected. Our services include: Trade show and event merchandise for wine and spirits brands Custom apparel designed for staff, events, and retail Corporate and client gifting for distributors, VIPs, and key accounts Wine club and allocation gifts that reinforce loyalty and premium positioning Tasting room retail merch that complements the brand—not competes with the wine Direct mail and dimensional campaigns that drive engagement Branded packaging, kitting, and fulfillment Online merch stores for internal teams or customers Clients choose Pica because we deliver white-glove service from concept to delivery. We manage timelines, sourcing, decoration, packaging, and logistics—so our clients can focus on selling, storytelling, and hospitality. We’re known for being responsive, collaborative, and refreshingly easy to work with. As a women-owned business, we’re proud to bring a thoughtful, people-first approach to everything we do. We also offer eco-conscious merchandise options and responsible packaging solutions for brands looking to reduce waste or make more intentional choices—without sacrificing style or quality. If you’re looking for not your typical promo company, you’re in the right place. Pica Marketing Group helps wine brands pour personality into their merch, elevate their presence at events, and create branded moments that last well beyond the final sip.