About

About NewForm NewForm is a performance marketing agency built for the short-form era, managing $100M+ in annual ad spend for leading mobile and tech brands. We produce thousands of creator-led ads each month and leverage our proprietary AI media buying system, Framework, to automate testing, optimization, and scaling—helping brands find winning creatives and drive measurable growth faster. NewForm is the next generation of marketers building powerful AI tools and delivering world-class creative services to redefine what's possible in performance ads. We build tech that empowers marketers—like WillBot, our AI performance marketing agent that integrates with your ad platforms, analyzes creative, and delivers actionable insights. At the same time, we're a tech-enabled agency delivering cutting-edge creative strategy and content, combining human expertise with our latest technology.