About

About Magid Magid is the premier consumer intelligence and business solutions company. Since our firm’s founding 65 years ago by Frank Magid, we have gathered and leveraged "humanized data" (consumer attitudes, opinions, motivations, and emotions) to understand what makes people tick and why people do what they do, with the power to predict and prescribe solutions for changing human behavior.Our services – from strategy consulting to tech-enabled workflow solutions – leverage this power to solve the most complex and pressing client problems. Our work is focused on consumer experiences and media/marketing/sales content. Magid is the premier consumer intelligence and business solutions company. Since our firm’s founding 65 years ago by Frank Magid, we have gathered and leveraged 'humanized data' (consumer attitudes, opinions, motivations, and emotions) to understand what makes people tick and why people do what they do, with the power to predict and prescribe solutions for changing human behavior.Our services – from strategy consulting to tech-enabled workflow solutions – leverage this power to solve the most complex and pressing client problems. Our work is focused on consumer experiences and media/marketing/sales content.