About

About Lowrance Lowrance has been the leader in marine electronics ever since we invented the first recreational fishfinder in 1957 -- The Little Green Box. Today, Lowrance continues to lead with innovative performance that helps anglers find and catch more fish. That's why more professional anglers use Lowrance than any other marine-electronics brand. Come see the Lowrance HDS PRO, Elite FS, Eagle and Eagle Eye, ActiveTarget 2 and ActiveImaging HD, and test drive the Ghost Trolling Motor in Expo Stand 601. And, you can learn more at Lowrance.com. Lowrance is a leader in marine electronics and sonar technology since first inventing the original consumer fishfinder in 1957. Simrad Yachting features leading marine electronics including chartplotters, fishfinders, radars, autopilots and more. MotorGuide has made the most durable, reliable, and easy to use trolling motors on the market since 1947.