About

About Lifetime and Wholesome Blend Trouw Nutrition – Companion Animal Division At Trouw Nutrition, we’re passionate about delivering premium nutrition for pets through science, innovation, and care. Our Lifetime® and Wholesome Blend® recipes are thoughtfully developed by our in-house team of companion animal nutritionists and proudly manufactured in our own facility in St. Marys, Ontario. Lifetime® diets for dogs and cats are crafted without corn, wheat, soy, or meat by-products—offering clean, balanced nutrition for every life stage. Wholesome Blend® features unique, high-quality recipes designed to provide the premium nourishment pets deserve. As a global leader in companion animal nutrition, Trouw Nutrition offers custom premixes, nutrient blends, and specialty ingredients tailored for top-tier pet food manufacturers. With over 90 years of expertise, we combine cutting-edge feed technology, regionally sourced ingredients, and precision digital tools to ensure consistent, high-performance nutrition. Our Canadian-made brands—including Wholesome Blend® and Lifetime®—are backed by our proprietary Ingredient Intelligence® platform and supported by dedicated blending facilities. We proudly serve over 84 million pet meals daily, helping pets thrive and brands grow. Whether you're seeking grain-free solutions, protein-first formulas, or value-driven nutrition, Trouw Nutrition delivers the science, service, and reliability to help your brand stand out in a competitive market.