About

About Kinder by Nature Kinder by Nature was born from a real parenting need. Our founders created these baby wipes for their two eczema-prone boys, Jackson and Reece, after struggling to find products gentle enough for sensitive skin. What began as a personal solution has grown into a trusted, award-winning brand that offers parents a natural, ethical choice for their babies. Lovingly developed in the UK, Kinder by Nature wipes are made with naturally derived ingredients from plant and vegetable extracts. They are 100% fragrance-free, vegan friendly, and completely free from alcohol, soap, and harsh chemicals—making them ideal for babies with sensitive or eczema-prone skin. We also know that today’s parents want honesty, not confusion. That’s why we go beyond standard labelling with our unique “We Disclose” section. It clearly explains what every ingredient is, where it comes from, and why it’s used, no confusing jargon, just transparency. Sustainability is at the heart of everything we do, not as a trend, but as a long-standing commitment. Our wipes are made from a super-soft, plastic-free cloth that is 100% biodegradable and compostable within just 60 days. They are also packaged in fully recyclable materials, ensuring the entire product is designed with both baby and planet in mind. In fact, Kinder by Nature was one of the early pioneers of biodegradable wipes, as well as recyclable packaging—long before sustainability became a market expectation. There’s only so much information we can fit onto a pack, and it’s not always possible to include every language we’d like. So, we’ve introduced a simple solution — a QR code on our packaging. By scanning it, you can access helpful information, guides, and new features in a range of languages, not just English. It’s a small step, but one we hope makes our products feel that little bit more welcoming and easy to use for everyone. At Kinder by Nature, we’ve created a baby care brand retailers can feel confident in—one that gently cares for sensitive skin, is rooted in a genuine commitment to sustainability, and is designed to meet the needs of today’s families, all within a fast-growing category.