About

About Happiest Baby, Inc. Happiest Baby, Inc. is a pediatrician-led company dedicated to helping parents and healthcare professionals keep children healthy and happy. The company’s SNOO Smart Sleeper is a responsive bassinet that uses womb-like rocking and shushing to soothe crying and enhance sleep. Over 190 hospitals in the United States use SNOO to improve infant soothing and support new parents. Studies show it reduces nurse labor by 1.9 – 2.4 hours per day. Thousands of families receive a free SNOO rental as an employee benefit, and many more rent it directly for approximately $5 per day. SNOO is the only bassinet that safely secures sleeping babies on their backs.