About

About Guangdong Xinbao Electrical Appliances Holdings Co., Ltd. Guangdong Xinbao Electrical Appliances Holdings Co., Ltd. ("Xinbao") was founded in 1995 and listed on the Shenzhen Stock Exchange in 2014 with stock code 002705. Xinbao is an industryleading manufacturer of diverse small domestic appliances (SDA) including kitchen appliances, home care appliances, electronic personal care products, refrigeration appliances, electronic baby products, pet appliances, commercial appliances, electric/garden tool appliances and electrical components. Headquartered in Leliu,Foshan,Guangdong. Xinbao operates four manufacturing facilities in Leliu of Foshan, Xingtan of Foshan, Chuzhou of Anhui, and Indonesia. We have more than 30 product operating entities and over 30 components manufacturing businesses specializing in motors, electronics, die-casting, plastics, metalware, molds and paintwork, with a gross factory area of over 1.8 million square meters. We offer over 5,000 product models and ranges covering electric kettles, electric coffee makers, blenders, toasters, bread makers, ovens, steamers, vacuum cleaners, air purifiers, electric toothbrushes, ice makers and more. We have a staff of over 34,000, around 2,900 of whom are R&D experts. We have been enhancing our key competitive strengths while expanding our Chinese and global market shares. Our products are sold in over 120 countries and regions, including developed countries in Europe, the Americas, and Australia. We are also expanding into emerging markets in Southeast Asia, the Middle East, and Africa. Xinbao is known as the largest Chinese exporter and a leading OEM of SDA products. We have been one of the world's largest suppliers of SDA for many years, with the largest global sales of electric kettles, blenders, drip coffee makers, toasters, and bread makers for years. Xinbao implements a multi-brand strategy. We have a platform to empower our diverse SDA brands to satisfy a wide range of needs of different consumers. We currently own independent brands including Donlim, Morphy Richards, Barsetto, Mingzhan, and Gevilan while collaborating with many overseas brands. In the new area of content, we are adopting bestseller-focused content marketing strategy, driven by product managers and content managers. This has helped us transform our mindset and explore new engines for market share growth. Our brands such as Morphy Richards, Donlim, and Barsetto have become champions across many categories and ranges, earning reputations as cutting-edge brands in the Chinese market. Many of our other brands are also steadily growing. Guangdong Xinbao Electrical Appliances Holdings Co., Ltd. ('Xinbao') was founded in 1995 andlisted on the Shenzhen Stock Exchange in 2014 with stock code 002705. Xinbao is an industryleadingmanufacturer of diverse small domestic appliances (SDA) including kitchen appliances,home care appliances, electronic personal care products, refrigeration appliances, electronicbaby products, pet appliances, commercial appliances, electric/garden tool appliances andelectrical components.Headquartered in Leliu,Foshan,Guangdong. Xinbao operates four manufacturing facilities inLeliu of Foshan, Xingtan of Foshan, Chuzhou of Anhui, and Indonesia. We have more than 30product operating entities and over 30 components manufacturing businesses specializing inmotors, electronics, die-casting, plastics, metalware, molds and paintwork, with a gross factoryarea of over 1.8 million square meters. We offer over 5,000 product models and ranges coveringelectric kettles, electric coffee makers, blenders, toasters, bread makers, ovens, steamers,vacuum cleaners, air purifiers, electric toothbrushes, ice makers and more. We have a staff ofover 34,000, around 2,900 of whom are R&D experts.We have been enhancing our key competitive strengths while expanding our Chinese andglobal market shares. Our products are sold in over 120 countries and regions, includingdeveloped countries in Europe, the Americas, and Australia. We are also expanding intoemerging markets in Southeast Asia, the Middle East, and Africa. Xinbao is known as the largestChinese exporter and a leading OEM of SDA products. We have been one of the world's largestsuppliers of SDA for many years, with the largest global sales of electric kettles, blenders, dripcoffee makers, toasters, and bread makers for years.Xinbao implements a multi-brand strategy. We have a platform to empower our diverseSDA brands to satisfy a wide range of needs of different consumers. We currently ownindependent brands including Donlim, Morphy Richards, Barsetto, Mingzhan, and Gevilanwhile collaborating with many overseas brands. In the new area of content, we are adoptingbestseller-focused content marketing strategy, driven by product managers and contentmanagers. This has helped us transform our mindset and explore new engines for market sharegrowth. Our brands such as Morphy Richards, Donlim, and Barsetto have become championsacross many categories and ranges, earning reputations as cutting-edge brands in the Chinesemarket. Many of our other brands are also steadily growing.