General Finishes
East Troy, United States of America
Overview
Company details and contact information.
About
About General Finishes About General Finishes General Finishes has been serving the wood coatings industry since 1928, during which time we have become a well-known leader in water-based formulations. We have evolved our water-coatings technology to meet the ever-changing needs of the industrythe most recent introduction being "renewable resources" to wood coatings. These VOC-free ingredients incorporate vegetable fibers and oils from crops like corn, soybeans, wheat, cotton, etc. to replace older petroleum technology. General Finishes newly trademarked ENDURO professional/industrial wood coatings are today's Gold Standard for Professional Water-Based Finishes. ENDURO has a complete arsenal of stains and coatings to cater to all finishing substrates including wood, MDF/HDF, fiberglass, powder coatings, and pre-primed metal. General Finishes offers custom, application-specific product formulations for your venue, no matter what method you use for coating: curtain, vacuum, roll, and reciprocating. All ENDURO coatings meet or exceed KCMA and AWI performance requirements and are VOC-compliant in all states. Manufactured proudly in the USA and is available for same-day shipping from our state-of-the-art facility. General Finishes is sophisticated enough to deliver substantial results without sacrificing exceptional service. Since 1928, General Finishes has been dedicated to providing high-quality stains, finishes, and paints for wood products. As the industry evolves, we embrace the challenge of innovation, continuously developing new technologies to meet changing demands. Our unique business model allows us to remain agile while maintaining the capacity to handle projects of any scale—offering the perfect balance of flexibility and expertise. General Finishes has been serving the wood coatings industry since 1928, during which time we have become a well-known leader in water-based formulations. We have evolved our water-coatings technology to meet the ever-changing needs of the industrythe most recent introduction being "renewable resources" to wood coatings. These VOC-free ingredients incorporate vegetable fibers and oils from crops like corn, soybeans, wheat, cotton, etc. to replace older petroleum technology. General Finishes newly trademarked ENDURO professional/industrial wood coatings are today's Gold Standard for Professional Water-Based Finishes. ENDURO has a complete arsenal of stains and coatings to cater to all finishing substrates including wood, MDF/HDF, fiberglass, powder coatings, and pre-primed metal. General Finishes offers custom, application-specific product formulations for your venue, no matter what method you use for coating: curtain, vacuum, roll, and reciprocating. All ENDURO coatings meet or exceed KCMA and AWI performance requirements and are VOC-compliant in all states. Manufactured proudly in the USA and is available for same-day shipping from our state-of-the-art facility. General Finishes is sophisticated enough to deliver substantial results without sacrificing exceptional service. General Finishes: Innovating Wood Coatings Since 1928 For nearly a century, General Finishes has led the way in water-based wood coatings, delivering advanced solutions for professionals and manufacturers. Our commitment to innovation ensures products that meet the industry’s evolving needs—without compromise. Our latest breakthrough introduces renewable resource technology into wood coatings. By incorporating VOC-free ingredients derived from crops like corn, soybeans, wheat, and cotton, we’ve replaced outdated petroleum-based formulas with sustainable alternatives that deliver exceptional performance and environmental responsibility. ENDURO™ – The Gold Standard in Professional Water-Based Finishes General Finishes’ trademarked ENDURO™ line offers a complete range of stains and coatings engineered for durability, versatility, and superior results. Whether you’re finishing wood, MDF/HDF, fiberglass, powder coatings, or pre-primed metal, ENDURO™ has you covered. We provide custom, application-specific formulations for every finishing method—curtain coating, vacuum, roll, or reciprocating. All ENDURO™ products meet or exceed KCMA and AWI performance standards and are VOC-compliant nationwide. Why Choose General Finishes? Sustainable Innovation: Renewable resource technology for a greener future Unmatched Performance: Proven durability across multiple substrates Tailored Solutions: Custom formulations for your unique process Fast Delivery: Same-day shipping from our state-of-the-art U.S. facility Trusted Expertise: Nearly 100 years of leadership in water-based coatings General Finishes combines cutting-edge technology with exceptional service to help you achieve superior results. Discover why ENDURO™ is the professional choice for water-based finishes.
- Website
- https://generalfinishes.com
- Address
- 2462 Corporate Circle, East Troy, Wisconsin, 53120, USA | 2462 Corporate Circle, East Troy WI 53120, United States of America
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