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About FlowRider & Endless Surf Elevating real estate value and redefining mixed-use venues, WhiteWater’s surf product line delivers healthy ROI for a wide-range of developments. By creating a skills-based sport experience, a FlowRider will spice up your development to reach new audiences and bring serious ROI from entertainment to even compact venues. And for larger venues, Endless Surf's state of the art surf pool technology offers real surfing experiences that will attract and retain new guests and anchor your development.