About

About Circana It’s Not Complete Unless It’s Circana Complete We turn complexity into clarity with the most complete view of the consumer, igniting thinking and inspiring actions that unlock your business growth. Offering data, industry expertise & prescriptive analytics to help our clients grow. Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers and drive profitable growth. The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers and drive profitable growth.