About

About CALI CALI empowers stunning home transformations with durable, high-value products that are easy to buy, install, and maintain. Guided by a coastal aesthetic and laid-back attitude, the brand delivers curated flooring collections designed for how people actually live – beautiful, resilient, and authentically styled. Based in San Diego, California, CALI specializes in hardwood, luxury vinyl plank, luxury laminate, and bamboo flooring, alongside trusted outdoor products including composite decking. Each collection reflects CALI's commitment to natural aesthetics, quality construction, and accessible design that works in homes from coast to coast. What Sets CALI Apart CALI's flooring stands out through premium features that deliver real performance: waterproof protection, built-in acoustic padding, enhanced wear layers, and construction engineered for lasting durability. The brand's good-better-best product structure ensures customers find the right floor for their space, lifestyle, and budget without sacrificing quality. Whether it's commercial-grade performance in high-traffic spaces or design-forward aesthetics for elevated interiors, CALI delivers options that perform as beautifully as they look. Commitment to Sustainability CALI designs responsibly with eco-minded materials including reclaimed wood byproducts, recycled content, and responsibly sourced materials. FloorScore certification across collections ensures no toxic chemicals, keeping indoor air quality safe for families. Trade Partner Support CALI invests in dealer success through comprehensive marketing support including co-branded campaigns and educational resources. The brand's omni-channel platform connects online shoppers with trusted retail partners, driving qualified traffic to showrooms nationwide. Industry Recognition Founded in 2004 and recognized as an Inc. 5000 Fastest Growing Company for 13 consecutive years, CALI models how businesses can implement modern designs with structural strength and authentic coastal style. The brand continues to expand its presence across residential, commercial, and builder channels.