About

CADENCE OTC — GROWING THE CATEGORY. NOT JUST SHIFTING IT. Cadence OTC is a Public Benefit Corporation on a mission: make women's healthcare more accessible and affordable. Our portfolio targets the growing value-conscious consumer AND we have the data to prove it works. EMERGENCY CONTRACEPTIVES: THE PROBLEM YOU KNOW 65% of women think emergency contraception is too expensive. 25% don't even know it's available OTC. These aren't your customers yet, but they could be. MORNING AFTER PILL® — THE PROOF We launched Morning After Pill® for ~$25 into convenience stores and it's now the #1 brand in the channel across 18,000 locations (7-Eleven, Circle K and more). We also entered the U.S. grocery channel and offered a branded value option to complement the existing skus: The results for the total EC category speak for themselves. We delivered: + total EC unit growth + total EC dollar sales growth + total incremental household penetration That's not share shift. That's new consumers entering the category, women who previously opted out because of price. HOW WE DRIVE TRAFFIC TO YOUR STORES Our marketing is built to send shoppers to your location. We run hyper-local search and social campaigns that close the awareness gap and direct demand to specific stores. We've built 40,000+ TikTok followers and driven 500M+ website visits in the past 12 months, all pointing women to retail. WHAT'S NEXT: NEW UTI EMERGENCY RELIEF KIT We're launching the first-of-its-kind 4-in-1 UTI Emergency Relief Kit. A complete solution combining the most common UTI relief products into a single purchase. A new SKU, a new occasion, a new basket driver. This category has little meaningful innovation. We're changing that. WHY CADENCE OTC BELONGS IN YOUR SET ✔ Branded, sub-$30 EC that fills the value gap your current set is missing ✔ Branded, sub-$30 Complete care with UTI Emergency Relief Kit ✔ Proven category growth — not cannibalization ✔ Retail-first marketing that drives store traffic The category is under pressure from quick commerce and DTC. The answer is an assortment that captures the consumer who's opting out today. That's exactly who we're built for. Let's talk about what incremental looks like in your stores.