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About Built Brands, LLC It’s not a bar, it’s a PUFF BUILT Puffs offer pillowy whipped texture in craveable flavors with no aftertaste. 17g protein with collagen. 140 calories. Simply the tastiest, most indulgent protein snack ever. About Built Brands, LLC It’s not a bar, it’s a PUFF BUILT Puffs offer pillowy whipped texture in craveable flavors with no aftertaste. 17g protein with collagen. 140 calories. Simply the tastiest, most indulgent protein snack ever. Founded in 2018, BUILT is centered around one mission: Build the best tasting protein snacks on the planet. With a soft, marshmallowy texture, BUILT Puff is BUILT’s most popular product – an irresistibly indulgent twist on protein bars, offering 15-17g protein and no more than 160 calories. A premium blend of whey and collagen protein provides an after-taste free experience in many craveable flavors.