About

About Bouchard Chocolate Founded in 1931 in Ghent, Belgium, Bouchard Chocolate crafts premium Belgian chocolate with exceptional taste, texture, and purity, using carefully selected ingredients and no unnecessary additives. Bouchard is best known for its iconic Dark 72% Naps—the cornerstone of the brand worldwide. With its distinctive tasting ridges, it delivers enhanced mouthfeel and flavor release and has become a true everyday premium favorite with retailers and consumers. Building on this core, Bouchard has expanded into products such as Chocolate Thins and Chocolate Cups to support both everyday and seasonal innovation. Today, Bouchard partners with leading retailers across North America, Europe, and Asia, combining European craftsmanship with modern scale and reliability.