About

About Advanced HDR by Technicolor Advanced HDR by Technicolor is the best "glas-to-glas" High Dynamic Range (HDR) content creation, transportation and end-user viewing technology for ultimate live sports HDR quality. It delivers unprecedented and stable HDR quality for any resolution in a single stream at low bandwidth, compliant with any encoding, whether 8-bit AVC or 10-bit HEVC. Advanced HDR by Technicolor received at IBC2024 the CSI award for Best Video Processing Technology. What the CSI judges said: “Great use of standards based advanced coding… Extremely efficient implementation... Interesting that an 8-bit stream is contemplated with its colour banding issues.”Optimised for over-the-top (OTT) streaming, Advanced HDR by Technicolor technology provides a superior viewing experience without increasing transmission bandwidth or processing requirements. It enables seamless integration of standard dynamic range (SDR) and HDR content, using a single workflow to minimise storage needs.The technology supports any resolution, including HD and UHD, across an array of devices by using 8-bit AVC, HEVC, and VVC codecs. Intelligent metadata dynamically adjusts content quality to suit the viewer's device, ensuring the best possible experience, whether the device supports HDR or not. This efficient bandwidth use allows streaming providers to deliver high-quality video on everything from televisions to mobile devices without straining network resources, offering HDR content at SDR bitrates without compromising quality. Advanced HDR by Technicolor is a single layer distribution technology enabling transmission of SDR and HDR in a single stream, by which it enables the transition from SDR to HDR content for ATSC3 in a fully backward compatible way and at the lowest possible bandwidth. The transmission of HDR quality in SDR format even enables an 8-bit AVC compression to be used without any loss in image quality or any compression artefacts. Advanced HDR by Technicolor is the best 'glas-to-glas' High Dynamic Range (HDR) content creation, transportation and end-user viewing technology for ultimate live sports HDR quality. It delivers unprecedented and stable HDR quality for any resolution in a single stream at low bandwidth, compliant with any encoding, whether 8-bit AVC or 10-bit HEVC. Advanced HDR by Technicolor received at IBC2024 the CSI award for Best Video Processing Technology. What the CSI judges said: “Great use of standards based advanced coding… Extremely efficient implementation... Interesting that an 8-bit stream is contemplated with its colour banding issues.”Optimised for over-the-top (OTT) streaming, Advanced HDR by Technicolor technology provides a superior viewing experience without increasing transmission bandwidth or processing requirements. It enables seamless integration of standard dynamic range (SDR) and HDR content, using a single workflow to minimise storage needs.The technology supports any resolution, including HD and UHD, across an array of devices by using 8-bit AVC, HEVC, and VVC codecs. Intelligent metadata dynamically adjusts content quality to suit the viewer's device, ensuring the best possible experience, whether the device supports HDR or not. This efficient bandwidth use allows streaming providers to deliver high-quality video on everything from televisions to mobile devices without straining network resources, offering HDR content at SDR bitrates without compromising quality. Advanced HDR by Technicolor is a single layer distribution technology enabling transmission of SDR and HDR in a single stream, by which it enables the transition from SDR to HDR content for ATSC3 in a fully backward compatible way and at the lowest possible bandwidth. The transmission of HDR quality in SDR format even enables an 8-bit AVC compression to be used without any loss in image quality or any compression artefacts.