About

About Advanced Casino Solutions, Inc ACS stands at the forefront as the premier provider of intelligent marketing and customer engagement solutions tailored exclusively for the gaming industry. Our innovative solutions, coupled with actionable insights into customer behavior, empower casino marketing teams to propel player acquisition, foster development, and enhance omni-channel engagement. Our passion for innovation and unwavering pursuit of excellence drives us to deliver solutions unmatched in the industry. When you encounter applications “Powered by ACS,” rest assured that you’re employing innovative solutions meticulously tailored to your unique requirements, igniting expansive growth for your enterprise. Advanced Casino Solutions (ACS) empowers casino marketers to be able to identify, engage, and manage ongoing communications with current and prospective customers with unparalleled insights into who is actually visiting their property, and their competitors. At the foundation is Precision Insights & Engagement (PIE), where ACS performs 50–60 billion mobile device observations, daily, to deliver insights on visitation behavior across U.S. gaming markets. ACS-identified audiences empower casino marketers to act based on verified patterns of visitation and intent, not extrapolations. With ACS, operators actually know who is visiting their property, who is visiting competitor properties, where audiences overlap, and how market share shifts over time. Insights are delivered through Market Insights, ACS’s customer-facing dashboard built for each casino partner. ACS partner casinos set up their home property (or multiple properties), define competitors, choose date ranges, and instantly evaluate visitation trends, audience movement, and market share. ACS also supports Alerts & Notifications, allowing partners to create custom rules that trigger automated updates based on meaningful changes, like shifts in visitation, trip behavior, or market share for more proactive decisions. ACS pairs these insights with execution. As a fully integrated demand-side platform (DSP), ACS is the source for media buying and omnichannel activation, enabling casino partners to engage the right audiences across the channels they already use. Digital campaign performance is made clear through ACS’s Campaign Insights dashboard, which highlights key metrics like impressions, unique devices, CTR, total visits (including repeat visitation), cost-per-visit, and budget pacing so marketers can see what’s working and stay in control of spend. To make insights even more accessible, we also offer Calvin, ACS's proprietary AI engine that helps teams quickly answer complex questions inside their dashboards. Calvin turns market and campaign data into practical, decision-ready guidance. The result: clearer market visibility, more precise audience activation, and stronger measurement, empowering casino marketers to grow market share with confidence and prove outcomes with robust reporting.