Country: South Korea

## Company Overview Founded in 2020, Rawga has quickly positioned itself as a leader in the “Inner Beauty” and sustainable wellness market. The company’s core philosophy, “Beyond Ordinary,” focuses on replacing animal-derived ingredients with sustainable, plant-based alternatives through advanced R&D. Headquarters: Seongnam-si, Gyeonggi-do, South Korea. Key Focus: Plant-based collagen (VC-H1®), curcuminoids for muscle health (VC-T1®), and eco-friendly health supplements. ## Core Innovation: Vegetable Collagen (VC-H1®) Rawga’s flagship achievement is the development of VC-H1®, a 100% plant-based collagen peptide derived from Hibiscus. The Technology: Unlike traditional collagen sourced from fish scales or bovine skin, Rawga uses a patented extraction technology to derive low-molecular-weight tripeptides from plants. Benefits: Sustainability: Reduces the environmental footprint associated with livestock and commercial fishing. Safety: Free from risks of heavy metals (often found in fish) or animal-borne diseases (like BSE or foot-and-mouth disease). Efficacy: Clinically proven to improve skin hydration, elasticity, and reduce fine lines, matching or exceeding the bioavailability of animal collagen. ## Business Model Rawga operates through a vertically integrated business model, covering everything from cultivation to consumer products: Direct Cultivation: They manage over 200 hectares of organic farmland (notably in Laos) to grow the raw materials (hibiscus) used in their products, ensuring purity and transparency. B2B (Ingredient Supply): They supply their patented ingredients (VC-H1® and VC-T1®) to global pharmaceutical and health food companies. B2C (Brand – PLANT): Under their consumer brand “PLANT,” they sell finished goods such as: Vegan Collagen Jelly Sticks (often combined with probiotics or biotin). Plant-based supplements targeting skin, gut, and muscle health. ODM/OEM Services: They provide end-to-end solutions for other businesses looking to launch vegan-certified health supplements. ## Global Recognition Rawga has gained significant international traction, earning awards and partnerships that validate its technology: SIAL Innovation Awards: Recognized at SIAL Paris (2022, 2024) for their contribution to the “Organic & Well-being” sector. Global Expansion: Recently entered the North American market through partnerships with major distributors like Freemen Nutra Group. Certifications: Their products are typically Vegan Certified, HACCP compliant, and free from pesticide residues.