City: Novi

Brandmotion

Brandmotion seamlessly integrates tomorrow’s technology into today’s vehicles. We deliver everything from vision systems, sensors, radar, displays, collision avoidance, installation and custom engineering services. Brandmotion safety solutions are designed to improve the driver experience, improve your bottom line, and give your business the ultimate peace of mind.

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BR international. inc

Bohra Rubber International Inc. is a trusted Tier-2 automotive polymer solutions provider with global operations in India and the United States. With over 40 years of expertise, we specialize in extrusions, injection molding, and custom sealing systems for mobility, energy, and industrial applications.For the battery and EV industry, Bohra Rubber delivers high-performance seals, gaskets, grommets, and protective components engineered for thermal stability, chemical resistance, and long service life. Our solutions include battery housing seals, wire harness protection, and custom over-molded parts designed to meet the unique demands of electrification. Backed by in-house compounding, advanced testing laboratories, and global certifications (IATF 16949, ISO 14001, ISO 45001), Bohra Rubber ensures uncompromised quality and reliability. We partner with leading OEMs and Tier-1 suppliers worldwide, helping accelerate the transition to clean mobility through innovative, reliable, and sustainable polymer solutions.

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Boll Filter

Boll Filter Corporation is a global leader in filtration technology. Engineered for peak performance and reliability in the most demanding industries. We deliver superior filtration with minimal maintenance intervals to ensure critical protection for high value assets. We offer an industry leading 5-year warranty and full-service customer support. | Filter specialist in filtration of liquids & gases, application-optimized automatic, duplex & simplex filters. Boll Filter Corporation supplies, maintains & repairs filtrations systems with service & inventory. | Boll Filter Corporation is the U.S. subsidiary of the renowned German Manufacturing firm of Boll & Kirch Filterbau GmbH. For 75 years BOLLFILTERS have been dominant throughout the major industrial centers around the world. Our company manufactures a number of types and application specific manual, automatic self-cleaning and membrane filters for water, lubricating oils, fuels, chemicals, coolant and alkaline cleaning solutions. These filters are now made available in North America directly from the U.S. Corporate Headquarters in Novi, MI.

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ATEQ TPMS Tools, LC

ATEQ TPMS is the number one world supplier in the TPMS field by supplying an entire range of TPM activation tools for both assembly lines and tire repairs shops. Since the concept of TPMS, ATEQ has introduced the most advanced technological features to distributors and suppliers worldwide. E-XTEQ develops equipment for the diagnosis of 12V batteries and EV electric vehicles. Its portfolio includes testers, chargers, dischargers, maintainers, balancers and leak testers. With over 30 years of industry experience, E-XTEQ’s engineers and technicians have the technical knowledge and expertise to develop tailored equipment solutions to meet OEM’s specific requirements. Our team supports every stage of the implementation cycle, from design to production, training, service and on-site maintenance. E-XTEQ operates globally, with a physical presence in over 27 countries, with subsidiaries in the United States, Japan, Brazil and China, and three manufacturing facilities.

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Asahi Kasei America

The Asahi Kasei Group is a diversified family of companies with operations in the Material, Homes, and Health Care sectors. Specifically in automotive, Asahi Kasei has multiple business units to support advancements in the mobility industry. To address future needs and contribute to innovations in the electric vehicle and battery industries, our group has forward-looking solutions for areas related to lithium-ion battery separators, electrolytes, thermal management materials, engineered polymers, soundproofing materials, and more. We invest in thought leaders and insights through diverse channels to expand the unique needs of our customers.

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ams OSRAM Group

ams OSRAM AG is a global leader in innovative light and sensor solutions, headquartered in Premstätten, Austria, with co-headquarters in Munich, Germany. The company develops advanced optical technologies including LEDs, lasers, photodetectors, optical modules, and CMOS sensors used across automotive, industrial, medical, mobile, lighting, and computing markets.

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Aebi Schmidt Group

Discover the full work-truck portfolio from Aebi Schmidt Group—featuring Royal Truck Bodies, DuraMag, Magnum, and Utilimaster. Explore turnkey solutions including the UTM Trademaster, DuraMag dump and service bodies with the full Magnum Rack Pack, the Royal Contractor’s Body, and Magnum’s newest truck body display. With nationwide upfitting capabilities and products engineered for driver safety, we deliver a true one-stop shop for every work-truck brand and today’s construction professionals. | The Aebi Schmidt Group is a World-Class Specialty Vehicles Leader, Positioned to Accelerate Growth and Drive Exceptional Value. In recent years, the brand portfolio has grown steadily through further acquisitions, so that we are now represented in various markets with a total of twenty different brands. Exhibiting at Equip Exposition: Aebi is the world’s leading brand for vehicles that enable the safe mechanical cultivation and maintenance of extreme slopes and particularly demanding terrain. Meyer is the first choice of many private truck owners and contractors when it comes to best quality plows and winter equipment. Monroe Truck Equipment is an industry-leading truck equipment manufacturer, upfitter, and distributor with over 60 years of work truck expertise. MB is the leading airport equipment brand in many global areas. Next to Airport Snow Removal products, MB’s offering comprises Pavement Marking equipment and a large variety of attachments. | Aebi Schmidt Group is the trusted global partner delivering intelligent, cutting-edge solutions in targeted markets of the specialty vehicles industry. From municipalities and contractors to airports and consumers, we help keep roads, runways, and public spaces safe, accessible, and ready for anything.

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Accurate Technologies

ATI – Your Global Measurement, Calibration and Diagnostics Partner With over a quarter of a century of experience in developing cutting-edge software and hardware solutions for the measurement, calibration and diagnostics (MCD) sector, Accurate Technologies Inc.’s (ATI’s) extensive product portfolio is used globally by major OEMs and Tier One clients across a wide variety of automotive powertrain formats. ATI also manages numerous clients in the defense, marine and aerospace sectors, where the company’s innovative approach and high levels of customer service and support are vital factors in the firm’s success story

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