City: Edmonds

MEasure is the industry’s first purpose-built virtual estimating engine designed to help flooring and remodeling retailers operate with modern efficiency while preserving the craftsmanship and trust that built this industry. Engineered by Modern Estimates, MEasure bridges the long-standing tension between traditional, relationship-driven sales workflows and today’s online-first customer expectations. It enables retailers to meet homeowners where they start their journey—online—while giving sales teams the controls, transparency, and data they need to win more business with less friction. At its core, MEasure transforms everyday lead capture into a strategic asset. Homeowners upload room photos, answer a few guided questions, and instantly receive a virtual estimate based on a retailer’s real pricing. That single interaction—simple for the shopper, powerful for the retailer—drives dramatic lift in engagement and conversion. For the first time, flooring retailers can provide a meaningful, on-brand customer experience in the exact moment the shopper is most interested, without sending someone across town to measure a room that may never convert. It’s efficiency with a human touch. But MEasure isn’t just a tool; it’s a system. Every quote captured feeds directly into the retailer’s portal, giving sales teams a clear, standardized workscope for follow-up. No more scribbled notes. No more chasing incomplete details. MEasure brings discipline to the top of the funnel—something this industry has desperately needed for decades. Sales reps get the clarity they need. Managers get visibility into volume, quality, and follow-through. Owners finally get dependable data to guide decisions instead of relying on gut feel and fragmented processes. The platform is built for scale: multi-user teams, multi-location operations, and multi-category retailers. From carpet and LVP to tile, hardwood, and full shower systems, MEasure adapts to each retailer’s pricing, product mix, and workflow. With flexible “result views,” retailers choose whether customers see an instant virtual estimate or a custom message—empowering teams to tailor the experience to their sales strategy without sacrificing the automation and intake precision that MEasure delivers behind the scenes. This isn’t theoretical innovation. It’s practical modernization with measurable upside. Retailers using MEasure report faster engagement, more appointments booked, and higher conversion rates—because MEasure qualifies the lead, frames the conversation, and removes the early friction that traditionally slows down the in-home sales cycle. And while MEasure stands at the forefront of AI in the flooring industry, it remains grounded in the discipline and real-world experience that installers, estimators, and retailers have built over generations. This is technology that respects the craft, not technology for technology’s sake. In a market where customers start online, expect speed, and reward transparency, MEasure gives retailers a decisive edge. It’s not just the future—it’s the new standard for how retailers capture demand, communicate value, and scale intelligently. MEasure: because every lead counts.