Company Category: Wholesale Distributor

Fresh Farms is a produce marketing company fully owned by the Molina family, a well-established farming family from Hermosillo, Sonora, Mexico. With over 40 years of experience, the Molina Group has become a leading grower, packer, and shipper of table grapes, vegetables, and watermelons. In 2003, the Molina family decided to establish their own sales company with the goal of connecting their farms directly to the market, leading to the creation of Fresh Farms, the group’s sales division. | Fresh Farms is the marketing sister company of Molina Group, the largest table grape grower in Mexico. Over the years, Fresh Farms has established itself as a leading Mexican shipper of premium table grapes, a wide variety of fresh vegetables, and watermelon. In addition to the strength of the Molina family’s operations, Fresh Farms has built partnerships with more than 30 like-minded vegetable growers, enabling the company to expand its product line to include zucchini, yellow and gray squash, cucumbers, English cucumbers, eggplant, green and colored peppers, fresh pickles, green beans, hard-shell squashes, tomatoes, and sweet corn. In 2011, the Molina family expanded its U.S. presence with the acquisition and merger of Visalia Produce Sales of Kingsburg, California — a major grower/shipper of California table grapes, citrus, and specialty tree fruit. Today, Fresh Farms is recognized as a premier grower and shipper serving high-end retailers, foodservice operators, and wholesale accounts across every major market in North America, as well as multiple export destinations worldwide. The company is known for consistently delivering exceptional quality, fair pricing, and outstanding service.